by Ted Rubin | Aug 6, 2012 | Social Media/Marketing
In looking at the way most agencies are handling social, it’s obvious that they’re still stuck in “campaign land” when it comes to working within social platforms. This misses the whole idea of what social is all about in terms of engagement and long-term...
by Ted Rubin | Jun 14, 2012 | Featured, Marketing, Social Media/Marketing, Video
Ted Rubin, Chief Social Marketing Officer and author of the upcoming book “Return on Relationship”, sits down with Ramon B. Nuez Jr., Editorial Director of Crowdsourcing Week, to talk about understanding the social shopper. Today shoppers are researching...
by Ted Rubin | Jun 9, 2012 | Featured, Marketing, Social Media/Marketing, Video
Published on Jun 8, 2012 by CollectiveBiasROR Ted Rubin, Chief Social Marketing Officer for Collective Bias and author of the upcoming book “Return on Relationship”, sits down with Ramon B. Nuez Jr., Editorial Director of Crowdsourcing Week, and...
by Ted Rubin | Jun 1, 2012 | Featured, Marketing, Social Media/Marketing, Video
Uploaded by CollectiveBiasROR on June 1, 2012 Home Page: https://www.collectivebias.com/ —- @ramonbnuezjr: Ted and I discuss why executives are fearful of social media. Ted explains that it’s as simple as c-level executives not understanding social. And...
by Ted Rubin | May 9, 2012 | Featured, Marketing, Social Media/Marketing
The biggest goal for any brand delving into social media should be to develop quality, productive relationships. That’s the bottom line. However, many brands still “don’t get it,” and consistently make mistakes that are damaging to them in social media and...
