by Ted Rubin | Oct 14, 2011 | Featured, Marketing, Social Media/Marketing
A well-structured contest — wisely integrated in social media, encouraging participation of groups, and easily enabling the sharing and including of the social graph of participants — will bring consumers into your brand experience. Savvy marketers can...
by Ted Rubin | Oct 11, 2011 | Featured, Marketing, Social Media/Marketing
There are so many things in life that we simply cannot control (as is especially clear right now, around the 10 year anniversary of 9/11), but what about the things we CAN control? As human beings, we have the power of reasoning and choice, both of which give us...
by Ted Rubin | Oct 7, 2011 | Featured, Marketing, Social Media/Marketing
Ted is a leading social marketing strategist and coined the term ROR: Return on Relationship, a concept he believes is the cornerstone for building an engaged multi-million member database, many of whom are vocal advocates for the brand, like the one he built for...
by Ted Rubin | Sep 16, 2011 | Featured, Marketing, Social Media/Marketing
With the ongoing emphasis on maximizing marketing campaigns by using online communication and tools, we need to remember that consumers still exist – and often still operate in – the bricks and mortar world. Marketers/Brands must carefully blend both online and...
