by Ted Rubin | Jul 12, 2011 | Featured, Marketing, Social Media/Marketing
There are no true experts or gurus in this social media space – we are ALL still trying to figure this out. When I said that at the 140 Character’s Conference: New York City (#140conf) the audience applauded… because we all assume that someone else has all the...
by Ted Rubin | Jun 29, 2011 | Featured, Marketing, Social Media/Marketing
If you think that the place to reach Baby Boomers (born between 1946 – 1964) is anywhere that does not include technology, think again! Boomers in the U.S. are technology-savvy enough to comprise 1/3 of all TV viewers, online users, social media users and...
by Ted Rubin | Jun 23, 2011 | Featured, Marketing, Social Media/Marketing
06.14.2011– June 14, 2011, Bentonville, Ark. – Collective Bias, LLC, a leading shopper media company, has opened a new services division called cb.socially. The division is devoted to conversational media management, engagement, interaction and relationship building...
by Ted Rubin | Jun 20, 2011 | Featured, Marketing, Social Media/Marketing
Marketers are starting to realize that Brand Advocates are important enough to be part of our marketing strategies… but in my view, we need to take this beyond our Advocates just being “a part” of what we do. We need to value our Advocates enough...
by Ted Rubin | Jun 11, 2011 | Featured, Marketing, Social Media/Marketing
More and more, I like the word “appeal” and its implications for marketing and facilitating the building of relationships. The definition of “appeal” (according to the World English Dictionary) is “the power to attract, please, stimulate, or interest.” So, if we apply...
