by Ted Rubin | Sep 29, 2015 | Featured, Marketing, Social Media/Marketing
I was a panelist on a Google Hangout hosted by Joel Windels of Brandwatch, on Connecting social to dollars: How do you measure social media ROI? It was a powerful discussion with some great talking points, and here are a few highlights: Is it worthwhile to measure the...
by Ted Rubin | Jun 28, 2015 | Featured, Marketing, Social Media/Marketing
The Social Customer Relationship from Sprout Social Webinar Details Social media is firmly established as a must-have marketing and communications tool for brands, and as businesses raise investments into social, the need for concrete, quantifiable returns on those...
by Ted Rubin | Jun 16, 2015 | Featured, Marketing, Social Media/Marketing
The key to measuring social is understanding your Return on Relationship, ROR (#RonR), which I believe is measured through organic engagement, community management, sentiment monitoring and much more. It all comes down to one word: value. How do your social media...
by Ted Rubin | Aug 23, 2014 | Featured, Marketing, Social Media/Marketing
When people ask me what’s the ROI of Social, I ask them… what’s the ROI of Trust, and what’s the ROI of Loyalty. The answer, when used to build relationships the results will be… longer lifetime value of a customer, larger average order...
by Ted Rubin | Feb 25, 2013 | Featured, Marketing, Social Media/Marketing
Posted on February 19, 2013 by Smarter Commerce Ted Rubin and Jason Keath debate the impact of social media on business in this new era of social commerce. Hear them discuss how CMOs can instrument their marketing to target clients more effectively and the value...
