Social media is firmly established as a must-have marketing and communications tool for brands, and as businesses raise investments into social, the need for concrete, quantifiable returns on those increased investments is very real. However, business leaders often fail to consider the impact and long-term return on relationship, customer experience and audience engagement. So, how do you quantify return on qualitative metrics to prove that your social efforts are paying off?
Join social media leader Ted Rubin and Sprout Social’s VP of Marketing Andrew Caravella for a conversation about return on relationship and what it means for your brand, including:
- Tips on developing, deepening and extending your social relationships
- Ideas for building brand advocates through the customer experience
- How to determine and quantify impact of ROR
About the Presenters
Social Media Strategist
Ted Rubin is a leading Social Marketing Strategist, Keynote Speaker, Brand Evangelist, and Acting CMO of Brand Innovators. Ted is the most followed CMO on Twitter according to Social Media Marketing Magazine; one of the most interesting CMOs on Twitter according to Say Media, one of Forbes’ Top 50 Social Media Power Influencers, and one of Leadtail’s Top 25 People Most Mentioned by digital marketers. ROR, #RonR, is the basis of his philosophy. It’s All About Relationships! His book, Return on Relationship was released January 29, 2013. His new book, How To Look People in the Eye Digitally, was just released. Follow him @tedrubin.
VP Marketing, Sprout Social
Andrew Caravella is Vice President of Marketing at Sprout Social, a leading social media management and engagement platform for business. He leads a team that creates and delivers relevant, engaging content and conversations through multiple forms of media and technology. Andrew believes the heart of social media hinges on exceptional experiences and meaningful connections, and uses those principles to guide dedicated acquisition, brand visibility and customer growth efforts at Sprout. He is a frequent industry contributor and speaker at events including Techweek, Social Media Week, Internet Retailer and more. Follow him@andrewcaravella.