by Ted Rubin | Feb 19, 2017 | Featured, Marketing, Social Media/Marketing
Look at big corporate brands, and you’ll find plenty of businesses paying millions to cultivate influence by creating the next viral moment. Good luck. The impulse is understandable, but the tactics leave much to be desired. Obsessing over “the big one” all too...
by Ted Rubin | Jul 23, 2013 | Featured, Marketing, Social Media/Marketing
Most people are “lurkers” in social media. They are consuming your content but not responding. You are still building a relationship with these people, and they “do” participate… it is just vicariously via those who do engage and interact. There are...
by Ted Rubin | Mar 25, 2013 | Featured, Marketing, Social Media/Marketing
Originally published at Collective Bias by John Andrews (@Katadhin) I’ve been thinking about Daniel Morgan recently. Mr. Morgan was a warrior charged with defeating the most powereful, organized and efficient military force of his time, the British Army. Having...
by Ted Rubin | Mar 10, 2013 | Featured, Marketing, Miscellaneous, Social Media/Marketing
It’s a wild and crazy social media world out there. Small businesses, big brands, celebrities and everyone in between continues to struggle to find the right balance of engagement and sharing in social media (some with grace, others… not so much). So, who knocked it...
by Ted Rubin | Mar 10, 2013 | Featured, Marketing, Miscellaneous, Social Media/Marketing
It’s a wild and crazy social media world out there. Small businesses, big brands, celebrities and everyone in between continues to struggle to find the right balance of engagement and sharing in social media (some with grace, others… not so much). So, who knocked it...
