by Ted Rubin | Jul 13, 2015 | Featured, Marketing, Social Media/Marketing
A month ago I wrote a post for Sprout Social about Social ROI and how the key to that is Return on Relationship, ROR (#RonR)… simply put the value that is accrued by a person or brand due to nurturing a relationship. ROI is simple $’s and cents. ROR is the value (both...
by Ted Rubin | Jun 28, 2015 | Featured, Marketing, Social Media/Marketing
The Social Customer Relationship from Sprout Social Webinar Details Social media is firmly established as a must-have marketing and communications tool for brands, and as businesses raise investments into social, the need for concrete, quantifiable returns on those...
by Ted Rubin | Jun 16, 2015 | Featured, Marketing, Social Media/Marketing
The key to measuring social is understanding your Return on Relationship, ROR (#RonR), which I believe is measured through organic engagement, community management, sentiment monitoring and much more. It all comes down to one word: value. How do your social media...
