by Ted Rubin | Aug 9, 2012 | Featured, Marketing, Social Media/Marketing
Brands, Companies, Marketers who take the time to understand, test, and use social as a relationship building tool (and way of doing business) will ultimately reap the rewards that come along with customer satisfaction and appreciation, improved brand...
by Ted Rubin | Aug 7, 2012 | Featured, Marketing, Social Media/Marketing, Video
Published on Aug 2, 2012 by CollectiveBiasROR Ted Rubin, Chief Social Marketing Officer and author of the upcoming book “Return on Relationship”, sits down with Ramon Nuez Jr., Editorial Director of Crowdsourcing Week, to discuss companies that do not let...
by Ted Rubin | Aug 6, 2012 | Social Media/Marketing
In looking at the way most agencies are handling social, it’s obvious that they’re still stuck in “campaign land” when it comes to working within social platforms. This misses the whole idea of what social is all about in terms of engagement and long-term...
by Ted Rubin | Aug 6, 2012 | Social Media/Marketing
In looking at the way most agencies are handling social, it’s obvious that they’re still stuck in “campaign land” when it comes to working within social platforms. This misses the whole idea of what social is all about in terms of engagement and long-term...
by Ted Rubin | Jul 31, 2012 | Featured, Marketing, Social Media/Marketing
Twitter has not been readily accepted as a small business tool yet but there are those who are having a great deal of success using it in many ways. So why should small business be using social media at all? The most prominent reasons are responding to customer...