by Ted Rubin | Jun 4, 2012 | Featured, Marketing, Social Media/Marketing
In John Nosta’s Thinkology blog post, “The Fundamental Marketing Dilemma: Language is a Lie,” he discusses books like Malcom Gladwell’s Blink and Tor Norretranders’s The User Illusion, which explore the ideas of how we perceive things. These authors assert that...
by Ted Rubin | Jun 2, 2012 | Featured, Marketing, Social Media/Marketing
Brands have it tough these days. Many are trying to make the “social leap,” but are still stuck in the traditional marketing thought process of “controlling the message.” It can be a bit hard to switch gears, especially when Madison Avenue still feeds us the same old...
by Ted Rubin | Jun 1, 2012 | Featured, Marketing, Social Media/Marketing, Video
Uploaded by CollectiveBiasROR on June 1, 2012 Home Page: https://www.collectivebias.com/ —- @ramonbnuezjr: Ted and I discuss why executives are fearful of social media. Ted explains that it’s as simple as c-level executives not understanding social. And...
by Ted Rubin | May 23, 2012 | Featured, Marketing, Social Media/Marketing
After my post on Relationship Killers, I received a great comment from Zach Rosenberg, who brings up another relationship killer—telling the customer they’re full of beans. Here’s what he had to say: One of the relationship killers I’ve been seeing a lot is brands...
by Ted Rubin | May 21, 2012 | Featured, Marketing, Social Media/Marketing, Video
Internet Week NY 2012 – Panel discussion “Brand Recognition vs Killer Content” with Susan Newman (Moderator) and panelists, Miriam Cohen, Ted Rubin, Kathryn Rose, Bryn Johnson on May 17, 2012 at 82 Mercer Street headquarters, NYC.
