by Ted Rubin | Jun 23, 2015 | Featured, Marketing, Social Media/Marketing
By Ted Rubin, Return On Relationship, #RonR I recently had a conversation with someone about how investors who are looking for companies to acquire, primarily look for “the next coolest thing,” something that looks like it will turn a quick ROI. There are lots of...
by Ted Rubin | Jun 21, 2015 | Divorced Dad, Featured, Miscellaneous
I don’t get to celebrate Father’s Day in the traditional way as a Dad, so I cherish my daughters from afar, am thankful for their intelligence, health and beauty (#ThisDadWontQuit), and I do my best to relish this day as a son with thoughts of my Dad. ...
by Ted Rubin | Jun 21, 2015 | Featured, Marketing, Social Media/Marketing
Social to most in the C-suite is still a marketing campaign-based tactic, viewed and managed separately, but it desperately needs be fully integrated, not as a strategy, but as part of the company DNA. Social needs to be woven into the fabric of all marketing,...
by Ted Rubin | Jun 19, 2015 | Featured, Marketing, Social Media/Marketing
When asked, my suggestion for the best Social Media tool is… the very personal tool of relationship building. 2015 needs to be the year of doing what I call… Looking People in the Eye Digitally. The last few decades of marketing tactics have made us lazy...
by Ted Rubin | Jun 16, 2015 | Featured, Marketing, Social Media/Marketing
The key to measuring social is understanding your Return on Relationship, ROR (#RonR), which I believe is measured through organic engagement, community management, sentiment monitoring and much more. It all comes down to one word: value. How do your social media...