by Ted Rubin | Jan 4, 2015 | Featured, Marketing, Social Media/Marketing
ROR, #RonR, is measured through organic engagement, community management, sentiment monitoring and so much more. It all comes down to one word: Value. How do your social media efforts create value for you, as a brand, and for your audience? What prompts that viewer to...
by Ted Rubin | Dec 27, 2014 | Featured, Marketing, Social Media/Marketing, Video
#KeynoteSpeaker: Ted Rubin is a Social Marketing Strategist, Keynote Speaker, Brand Evangelist and Acting CMO Brand Innovators TED TALKS ABOUT… RETURN ON RELATIONSHIP, #RonR In March 2009 he started using and evangelizing the term ROR, Return on Relationship,...
by Ted Rubin | Dec 25, 2014 | Divorced Dad, Featured, Marketing, Social Media/Marketing
We talk and write a lot about what we are teaching our children and what they are learning from us – but if we only focus on one side of this teaching/learning relationship, we are missing some of the greatest examples of our lives. Following are my 12 most important...
by Ted Rubin | Dec 24, 2014 | Divorced Dad, Featured, Marketing, Social Media/Marketing
The title of this post is a George Bernard Shaw quote I employ with my daughters in the hopes I will impress upon them, in a small way with a few words, what I will say here with many more words than their attention spans will allow. How many times have you heard that...
by Ted Rubin | Dec 22, 2014 | Featured, Marketing, Social Media/Marketing
Three things are most important for anyone who wants to be successful using Twitter for relationship building: 1. Being available as much as possible. 2. Constantly producing and curating content to attract those who don’t know you or may feel reluctant to reach out....