Published on Sep 7, 2012 by 

Ted Rubin, Chief Social Marketing Officer at Collective Bias and the #1 most-followed CMO on Twitter, speaks with NEXT for Women about the quality vs. quantity of twitter followers. Ted states that if quantity is quality, then it is valuable. He also states that there is no quantity on Twitter, and that users must engage with their followers in order to obtain the most value. Find Ted on Twitter at @TedRubin or online at

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