NEXT for Women
Ted Rubin, Chief Social Marketing Officer at Collective Bias and the #1 most-followed CMO on Twitter, speaks with NEXT for Women about building relationships using social media. Ted is a leading social marketing strategist and in March 2009 started using and evangelizing the term “Return on Relationship™” as a way to measure social media efficacy. Find Ted on Twitter at @TedRubin or online at https://www.tedrubin17.wpengine.com/
Comment by NEXT for Women on January 30, 2012 at 6:56pm
Interviewing Ted for this video was a fantastic experience! Marketing professional, social media guru, and father of two daughters – he shares with us why social media is so powerful for building relationships online.
Comment by Addie on January 31, 2012 at 1:47pm
Great video! Thanks for sharing your insights, Ted! I love what you say about finding people to add to your life – I think that’s what makes social media so powerful – the opportunity to to have valuable interactions with virtually anyone!
Great video Ted! Woman are definitely a strong force in their social communities.
Yes they are… and everywhere else.
Ted – I agree that social media has raised the playing field for women to start building a network earlier in their lives (teenagers) and thereby having significantly more impact on how services, products and brands interact with the female consumer. It’s a wonder what the future is going to look like with the adoption rate getting younger and younger for social media – more opportunities for sure. Cheers1
Looking forward to watching it evolve.
I love the HONESTY of your talk, TR. Men and Women are different! We communicate differently. I agree that women instinctually do it better but some of us guys – like YOU and ME – are communicating very well. We grunt at each other. We tweet a friendly put-down, or we joke at each other’s expense. THAT is often the way men communicate when they like one another. BUT, we also look out for one another. My friend Adam Cohen (@dadarocks) has continually offered me GREAT tips for my work without expecting ANYTHING in return. Love that. Now, about that shirt, Ted…
We sure do. And I love that shirt 😉
Thank you for the insight. As a writer, I struggle with female characters in my stories. I want to “get them right.” Make them believable. I’ve read other authors who omit female characters or simply use them as “filler” — they are kept only as stage dressing.
You have given me several ideas in this piece about how to better portray them.
My pleasure Jack. Feel free to reach out anytime.
Ted, I had to laugh when you said… “women will take a picture of a shirt and seek out opinions on whether or not to buy it” -so true! I do that with shoes… lol
Another fabulous post.