In this 3rd episode of the David and Ted Talks video series, social marketing strategist Ted Rubin discusses with David the nemesis every brand needs to overcome, a vital detail every brand needs to know and overcome.

THE MEANING OF LIFE OUTSIDE OF THE BOARDROOM

In this newest episode:

• David and Ted speak of a land before computers
• the role of Cronuts in seeking an original idea
• what to avoid when developing a brand
• how we’ve become a “search culture” which is destroying originality resulting in too many casualties on the branding landscape
• why Ted leaves his glasses and his iPhone in the boardroom when he goes to the bathroom
• what happens when you make something look European to an American audience

A BRAND IS LIKE A BATHROOM: IT SHOULD WORK WELL AND REALLY ANTICIPATE THE NEEDS OF THE USER

We also discuss the one killer law that too many brands screw up, leaving their brand in an ocean of “commonality” that defeats any forward progress and distinction.

In short, we isolate the role of “one’s comfort zone” in developing original, standout branding in today’s “me-too-let’s Google-that” culture.

Have you missed the previous two episodes?

Here is the first one and here is the second.

Originally posted at risingabovethenoise.com