Today’s guest Ted Rubin is a leading Social Marketing Strategist, Keynote Speaker, Brand Evangelist and Acting CMO of Brand Innovators and in March 2009 started publicly using and evangelizing the term ROR: Return on Relationship™

Ted also spent a great deal of time working with Seth Godin and shares his top lessons from that time in this interview.

Return on Relationship is a concept Ted believes is the cornerstone for building an engaged multi-million member database, many of whom are vocal advocates for the brand, like the one he built for e.l.f. Cosmetics as the Chief Marketing Officer between 2008 and 2010, and the one being built for the new updated OpenSky where Ted was Chief Social Marketing Officer until the end of April 2011.

Ted is a powerhouse of knowledge when it comes to building powerful relationships with your customers in the social space so prepare to drink from the firehouse as you learn from Ted.

Book Chapter:


Core Message:

If you want to create engagement, long term relationships and true memories. You need to seek out and empower moments.

Then you need to not just use those to make an up-sell, but to truly install exceptional long lasting memories, that will cause your customers to carry your business and brand story with them everywhere they go.

Ted, tells a great story to help deliver the message; it’s too long to write here, but definitely worth a listen. Great value and a good laugh as well.

In This Episode:

  1. The real ROI in relationships and why its the best ROI.
  2. How to purposefully create relationships that are real.
  3. What you can learn from bloggers about relationships
  4. How to get your employees behind building your brand.
  5. How to communicate in a genuine caring way in business.
  6. What businesses that understand ROI on relationships do.
  7. Top 3 lessons Ted learned while working with Seth Godin.
  8. What it takes to build multi-million member databases.
  9. How truly listen and participate in social media for true ROI.
  10. Using micro level social data to move into macro expansion.

Interview Links:

  • Ted’s Site:

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Originally posted at Tropical Entrepreneur, November 3rd, 2014

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