Ted Rubin is a leading social marketing strategist, Photofy CMO/Advisor, MC/Host Brand Innovators Summits… Speaker / Author / Provocateur. He is the author of Return on Relationship, How to Look People in the How to Look People in the Eye Digitally and The Age of Influence: Selling to the Digitally Connected Customer.
“A network gives you reach and that’s great because you have to reach people in order to make friends, build relationships, have influence but a community gives you power. Network connects, communities care”.
Those are powerful words from this week’s guest, Ted Rubin, who was placed number 13 on Forbes’ Top Fifty Social Media Power Influencers and number two on the Leadtail List of top twenty- five people most mentioned by digital marketers.
Ted details his concept of Return on Relationship, ROR, #RonR, which he describes as the value that is accrued by a person or a brand during nurturing a relationship.
Although there are some parallels with the term Return on Investment (ROI), which he describes as simple dollars and sense, very straightforward and incredibly easy to measure, RonR in comparison, is the value (both perceived and real) that will accrue over time through connection, loyalty, recommendations and sharing.
Ted’s work defines and educates companies, brands and people about the importance of creating authentic connection, interaction and engagement through the concept of #RonR.