Ian Farrar and Ted Rubin Discuss:
- Communities and networks
- Approach to social
- Customer service and their use of social media
- Employee engagement
- Personal branding
- Culture
- Customer relationships
The Social Marketing Strategist, Ted Rubin Interview [audio] ~via @Industry_Angel
![The Social Marketing Strategist, Ted Rubin Interview [audio] ~via @Industry_Angel](https://i0.wp.com/tedrubin.com/wp-content/uploads/2016/09/Ted-London3-9.2015-2-1.jpg?resize=768%2C512&ssl=1)
Great to speak with you Ted from across the pond. Hope to see you in the UK soon.
Cheers,
Ian.
Back at ya my friend. Looking forward.
Hey Ted,
Social media has the potential to bring you followers and leads. But in order to capitalize on all the potential opportunities of the burgeoning social marketplace, we need to develop a strategy. A lot has changed now since the evolution of social media. This is now a big business with more users than any other online medium. Social Marketing seeks to develop and integrate marketing concepts with other approaches to influence behaviors that benefit individuals and communities for the greater social good.
Social Marketing practice is guided by ethical principles. It seeks to integrate research, best practice, theory, audience and partnership insight, to inform the delivery of competition sensitive and segmented social change programmes that are effective, efficient, equitable and sustainable. Eventually, thanks for sharing your worthy thought with us.
With best regards,
Amar kumar
As always, thanks for the input and insight Amar.