Published on Mar 16, 2013

Lefti met Ted Rubin at SXSW to talk about his new book: ROR, Return on Relationships (#RonR). Ted is a leading voice in the social marketing space and the Chief Social Marketing Officer at Collective Bias. In this interesting as well as entertaining interview Ted and Lefti not only explore what sets successful players apart in our social media driven world, they also share the story about how they met which turns out to be a great example of the ROR concept itself.

Watch this video to learn how “ugly” socks can make you successful in social media.


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