What is happening now, as more women spend more time on more social networking sites for more reasons, is that women’s purchasing power now goes well beyond the purse … into women’s relationships.
Consider how important relationships are in social commerce, and you see that women and the relationships they bring with them are key to expanding brand visibility and company growth through their powerful and innate desire to share.
Before brands go any further in implementing their current marketing strategies, they need to ask themselves: What are we doing to connect women with our brand/product/service? What are we doing to make sure women are engaged in all aspects of our product and service cycles? What are we doing to build and nurture relationships with female consumers, and empower them to spread the word?
Are you empowering customers, influencers and advocates to create emotionally connected content about your brand? If not, you better start. If you cannot do it yourself, find a partner or media business who can… like Collective Bias. I know it may seem self serving since I am the Chief Social Marketing Officer at Collective Bias, but we make it happen, at scale.
Collective Bias facilitates the creation of real shopper media by connecting groups of social media influencers (Micro Media producers) to the brands and purchase channels and retailers they use in their daily lives. Our Social Fabric® community (invitation only and currently 1400+ Bloggers strong with a reach in excess of 40MM ) drives conversations on a wide variety of social media platforms (i.e. blogs, Facebook, Twitter, YouTube, Google+, Pinterest, etc.) in order to build consumer engagement and brand loyalty . Our job is mapping the path to purchase, building brand and category awareness, amplifying a message, creating relationships and engaging consumers. This all ultimately leads to huge leaps in organic SEO and to sales conversion.
Build relationships with your women consumers, and you will see exponential returns (Return on Relationship ™: ROR).
Why?… because Women ROCK the social world!