What does experiential marketing entail? It entails allowing a customer/prospect to engage & interact with a brand, product, and service in sensory ways that provides an additional intimate level of experience and information.
Personal experiences help people connect to a brand & make intelligent & informed purchasing decisions.
“Experiential Marketing” refers to actual customer experiences with the brand/product/service that drive sales and increase brand image and awareness.
It is the difference between telling people about features of a product or service and letting them experience the benefits for themselves.