Brand identification is changing right along with the other shifts social media has brought about. It is no longer as much about the company logo, the colors, or whether we use our middle initial in visual materials or not; it is now about “Social ID”—our voice and the way we socially present ourselves online.

What is your Social ID? What identifies your brand (personal or corporate) throughout your social media interactions and offerings? If your answer includes the colors of your website, you need to think very carefully about where you are focusing your brand identity efforts. I’m not suggesting that colors and logos and graphic elements are not important, but I am suggesting that the way you interact with others online is the brand identification factor that will catch the most attention… and hold it the longest.

A Brand is what a Business does… a Reputation is what people Remember and Share.



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