Return on Relationship (ROR): Why Social Media Marketing Mirrors Great Parenting Skills

Aired February 7, 2013   Hosted by Chris Efessiou

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You might be surprised by how much success in social media marketing mirrors great parenting skills. Why are relationships so important and what makes it different now? Social Media has forever changed the way we communicate and how brands connect with us. In the past, brands simply pushed a message out to you in a one-way fashion. Those days are gone. Today, brand messages need to be communicated without being invasive. The same is true of parenting. Listening is the most important part of any communication. This is especially true of parenting. Brands need to value loyalty now more than ever. What could be more important than building trust and loyalty with your children? Ted Rubin, Chief Social Marketing Officer of Collective Bias, will share his expertise and explain what is meant by ROR, Return on Relationship, the title of his new book.

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