In today’s digital world it’s all too easy for us as brands and individuals to let our relationship-building muscles atrophy. We get caught up in a multitasking whirlwind of emails, social updates, text messages, so many different communication platforms, where it’s easy to let a connection or a conversation fall through the cracks. We’re super-connected, yet somehow disconnected at the same time. This puts us at risk of losing the very relationships that help us prosper as companies and people.
It is time to rebuild our one-on-one communication skills and muscles that we’ve forgotten in our rush to new technologies. These skills scale via social because most participate vicariously via the few who interact publicly. BUT don’t that lead you to believe that having one-on-one conversation are no longer necessary… they are now more important than ever. MAKE THE TIME.
You want to “growth hack,” then build a reputation for genuinely caring, add value with your content and connection, and the growth will come. A Brand is what you do… a Reputation is what people Remember and Share.
Relationships are like muscle tissue… the more they are engaged, the stronger and more valuable they become.