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Straight Talk Blog: Featured Posts
Let’s Change the Marketing and Sales Conversation
Let’s change the Marketing and Sales conversation... it’s time to move beyond the outdated, impersonal mindset of “targeting” and start thinking like matchmakers instead. TARGETING is about aiming at a prospect like a bullseye, calculating who’s most likely to convert...
Hope… The Weight We Carry, the Light We Keep
HOPE HAS A STRANGE WAY OF SHOWING UP... Sometimes it drifts in gently, like sunlight through a window—soft, warming, almost easy to miss. But other times, it crashes in, loud and relentless, refusing to let you give up even when you're exhausted… even when you don’t...
Grow Fast, But Connect Deeper… Building Personal Trust and Return on Relationship
In the race to grow a business or build personal relationships, it’s easy to fixate on speed… more followers, more leads, more visibility. But real influence isn’t measured in acceleration alone. It’s measured in depth… how deeply you connect, how much trust you earn,...
Question the Question: The Essence of Higher-Order Critical Thinking
*The inspiration for this post came from friend and colleague Ivonne Kinser and her podcast... Critical Thinking. The highest form of critical thinking isn’t about having the right answers... It's about recognizing when the question itself is flawed. This is...
Setting the Record Straight on Principal-Based Media Buying… Formerly Called “Barter”
Setting the Record Straight on Principal-Based Buying (formerly called Barter or Corporate Trade – YES, IT'S ALL THE SAME). ~via Gordon Zellner, Founder/CEO of Evergreen Trading. ➡️ Originally posted at... https://lnkd.in/eE9JUNYC ⬅️ So called, principal-based buying...
Confronting the Growing Hatred of Jews
If we truly care about lessening the rising hatred toward Jews worldwide, we must be willing to confront a painful truth: much of that anger is being fueled by the actions of Netanyahu and the Israeli government. If we want to protect Jewish lives and dignity, we must...