Marketing

“Moments” Marketing

Marketers love re-targeting, and it’s a pretty natural, if misguided, instinct. This person bought something, or looked at something, they seemed happy enough about buying it, so let’s not let the party end without getting them to buy even more. We all experience it as consumers. Spend a few hundred dollars on a new phone, […]

Read More

The New Rules of (Social Media) Engagement… Ted Rubin and @NetBase ~via @Brand_Innovator

The New Rules of (Social Media) Engagement. Exploring how servicing customers on social media yields new actionable data. Join us as we speak with Ted Rubin, social marketing strategist and highly-acclaimed speaker on brands and social, acting CMO of Brand Innovators, and Co-Founder of Prevailing Path. In this lively session, we will discuss trends and tools […]

Read More

What’s Your Sales Edge?

Today’s knowledge-hungry consumers often know as much about a product as the people trying to sell it. So what’s your sales edge? “Learning to build stronger relationships with your clients.” I was reading some great information recently on social selling and how social media has changed the sales process. The power now is in the […]

Read More

The Key is Harnessing the Power of Social Influence in a Compelling Way…

The key is harnessing the power of social influence in a compelling way that connects authentic story-telling with brand and product interaction. This is a radical departure from the current media and eCommerce environment as consumers seek information when and where they want it vs. proceeding along a predictable purchase path. Mobile is accelerating this […]

Read More

tedrubin

Ted Rubin "Life is not about waiting for the storm to pass, it's about learning to dance in the rain."

Join to Instagram