Marketing

Seek Out and Empower Moments of Connection

Chelsea Handler and Mary McCormack are angry about the state of the country, and they’re not alone. If you’re familiar with Ms. Handler’s work, you may be expecting a very boisterous, well-informed, and humorous monolog on the subject. You would be wrong in that assumption, but only about the boisterous part. Handler and McCormack’s essay […]

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The Age of Influence

In 1997 when I joined Seth Godin at Yoyodyne, people were calling the internet new media. But there was nothing really new. It was simply traditional media in a new wrapper — nothing new at all. We are now entering the era of “new media.” Media is now aggregated, not a place, a.k.a. the website […]

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Amazon is the Next Generation of Walmart

Amazon is the next generation of Walmart, for brands and competition, but it’s “Walmart on steroids”… everywhere, for everything, 24/7. Soon they will move in a big way extending from merchandise into personal services… they already are. AND… Amazon is a brand everyone will buy, whereas Walmart most certainly is not. #RetailRelevancy #FollowThePath…...

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My Latest Book is Live… The Age of Influence: Selling to the Digitally Connected Customer

What is influence, exactly? And what does having influence mean in today’s world? According to Merriam-Webster, influence is: The power to change or affect someone or something, or the power to cause changes without directly forcing them to happen. There is influence on a personal level, as well as influence from a business perspective. We […]

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Brand vs Reputation

The difference between your brand and your reputation can be easy to miss because so many marketing writers use the terms interchangeably. The fact that the terms really are similar in many ways does little to help with the confusion. Both concepts have a major influence on how your business is perceived, but your brand […]

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Self-Help “Gurus” and “Life” Coaches Preaching… NEVER Be Satisfied

I see all these self-help “gurus” and “life” coaches preaching… NEVER be satisfied, reach for more. If you’re not uncomfortable, you’re not growing. If you’re not doing more, being more, trying more… you need to. Funny thing is, I’m… STRIVING “TO BE” SATISFIED and “TO BE” COMFORTABLE. Might be time for more of you to […]

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tedrubin

Ted Rubin "Life is not about waiting for the storm to pass, it's about learning to dance in the rain."

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