IT’S NOT OK…
It is not ok to just use social channels to just broadcast.
It is not ok to simply advertise and call it Social Media.
It is not ok to block employees from accessing social media sites while at work.
It is not ok to discourage employees from building their own personal brands.
It is not ok to allow PR agencies to be your social voice without regular input from company employees.
It is not ok to let interns set your social media strategy.
And most importantly… it is not ok for the CEOs and CMOs to make social media decisions without any knowledge of what it’s about.
#RonR… #NoLetUp!
Comments
Naomi Oliver Peck I appreciate this! Thank you.
Timothy Hughes Totally agree with you there Ted Rubin
Jessan Dunn Otis Quite right, Ted. #RonR #NoLetUp!
Beth Granger Yep!
Julia Bramble · Friends with Brian Fanzo and 23 others
Eric Martinez Love this. Sharing with my team now!
Vikki Taylor Yes yes yes!!
Shelley Neiss Kramm You are a very smart man! wink emoticon
Murray A. Mann Thank you for your thought leadership, advocacy and living#RonR #NoLetUp Will share.
Ted Rubin No… thank YOU Murray! smile emoticon
Claudia Genovesi It’s not ok
Adam Contos Well said! Happy New Year, Ted!
Ted Rubin Happy New Year buddy. To a great 2016! smile emoticon
Jad Hindy Love it!
Susie Shulman Weitzman All right now!!
Suzanne Smith Longacre Spot on! It’s all about authenticity and transparency! Followers are smart enough to know when a brand’s social is all advertising and sales based and has no true heart. Happy New Year Ted!
Jose Noblejas FD Absolutely agree!
Steve Jennings · 17 mutual friends
Renee Martinez Could not agree more!
Lindsey Evans · Friends with Brian Fanzo and 18 others
Chris McManamy · Friends with Brian Fanzo and 10 others
Claudia Krusch I like your post so much! So many of the clients that we manage unfortunately don’t understand that!
Chris McManamy · Friends with Brian Fanzo and 10 others
Claudia Krusch I agree with you 100% Chris McManamy
Kristin Smith Andree So true! Keep spreading the word Ted — Happy New Year to you!
Ted Rubin Back at ya Kristin! smile emoticon
Jillian Glancy · Friends with Samantha Kelly
Warren Bobrow What’s not ok is the culture that makes it permissible to bully in the workplace. By withholding access to the outside world companies perpetuate their silo attitudes and steadfastly refuse to make changes. I learned from 20 years in the C level that this just does not work.
Mark Olivito amazed at how many CEOs and CMOS don’t have dirt under their nails in social.
Morgan Shuker Here here!
Claire Hunter · 2 mutual friends
Beth Anne Davis Preach it Ted, Amen to all of the above. You are so wise, I wish everyone could think like you. Or learn from you. #RonR #NoLetUp
Chris Pickett · Friends with Chris Mikulin
Meghan Finley This is why I love you
Ted Rubin Ahhhhh… so sweet
Kristin Fenix Wheeler On point.
Eva Ponce · Friends with Brian Fanzo and 28 others
Keith Spiro Woo Hoo!!!!! Thank you Ted Rubin for telling like it really needs to be stated out there. Authentic Real time and person to person #RonR Are you listening brands, PR agencies, advertisers and those who pay their bills?
Neev Goldkin Love this
Jen Phillips April Truth!
Jermaine Young YES TO EVERY BIT OF THIS! JUST YES! Ted Rubin I LOVE IT!
Nathaniel Hansen This is a message for all major brands to hear right now. Right now.
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