IT’S NOT OK…
It is not ok to just use social channels to just broadcast.
It is not ok to simply advertise and call it Social Media.
It is not ok to block employees from accessing social media sites while at work.
It is not ok to discourage employees from building their own personal brands.
It is not ok to allow PR agencies to be your social voice without regular input from company employees.
It is not ok to let interns set your social media strategy.
And most importantly… it is not ok for the CEOs and CMOs to make social media decisions without any knowledge of what it’s about.
Warren Bobrow What’s not ok is the culture that makes it permissible to bully in the workplace. By withholding access to the outside world companies perpetuate their silo attitudes and steadfastly refuse to make changes. I learned from 20 years in the C level that this just does not work.