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Seek Out and Empower Moments of Connection

Chelsea Handler and Mary McCormack are angry about the state of the country, and they’re not alone. If you’re familiar with Ms. Handler’s work, you may be expecting a very boisterous, well-informed, and humorous monolog on the subject. You would be wrong in that assumption, but only about the boisterous part. Handler and McCormack’s essay […]

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Brand vs Reputation

The difference between your brand and your reputation can be easy to miss because so many marketing writers use the terms interchangeably. The fact that the terms really are similar in many ways does little to help with the confusion. Both concepts have a major influence on how your business is perceived, but your brand […]

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“Moments” Marketing

Marketers love re-targeting, and it’s a pretty natural, if misguided, instinct. This person bought something, or looked at something, they seemed happy enough about buying it, so let’s not let the party end without getting them to buy even more. We all experience it as consumers. Spend a few hundred dollars on a new phone, […]

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How to Build Customer Trust and Get a Return on Relationship ~via @Hyken

Ted’s interview begins at minute 9:40. Feel free to listen to Shep himself talk about How to Create Trust for the first 9:40 minutes. Shep Hyken speaks with brand evangelist, social marketing strategist, and keynote speaker, Ted Rubin about branding, customer service, customer experience and, most important, building trust (with both employees and customers). Ted is […]

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tedrubin

Ted Rubin "Life is not about waiting for the storm to pass, it's about learning to dance in the rain."

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