STORY IS IMPORTANT… Remember the power of storytelling, and use it in your communications. People can’t resist a good story. It’s an emotional connection bridge that is built into our human DNA. Social enhances it by allowing more followers/consumers to share more stories about more of the products they see, buy and use. Another thing […]

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#RetailRelevancy… Expectations, Engagement, and Customer Experience

Retail Relevancy has never been more… relevant. In part one of my conversation with my friend and business partner John Andrews, we touched on Alexa, Amazon, and the evolving way that consumers experience retail. In part two, we’re continuing that conversation, and digging into how the modern retail experience (when it’s done right) should empower […]

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Good Things in 2016

I have heard a lot of complaining about 2016, what a difficult year it has been for so many, and I totally get that, and concur on many levels. So I thought it important, and have been inspired by a number of friends who have posted to Facebook asking friends to either commiserate about the […]

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Ted Rubin "Life is not about waiting for the storm to pass, it's about learning to dance in the rain."

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