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Social to most in the C-suite is still a marketing campaign-based tactic, viewed and managed separately, but it desperately needs be fully integrated, not as a strategy, but as part of the company DNA. Social needs to be woven into the fabric of all marketing, operational and employee channels, and strategically managed from a 360-degree perspective.

Easy for us, as Advisors/”Thought Leaders”/Speakers, to say I guess… so in my eyes the true value add opportunity here is working with companies to enable this to happen sooner rather than later.

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