Straight Talk Blog
Ted RubinBrands: Say What You Mean, Mean What You Say
Relationships depend on trust, and the little things matter. Are you accountable? When you give your word, is it ironclad? It’s easy to make promises, and even easier to go back on them. If you want people to rely on you—in business and in life—you need to be...
AT&T Interview: Ted Rubin On Social Marketing Strategy [video] ~via @ATTSmallBiz
Created by AT&T Small Business at SXSW March 2016 Social Media Strategist Ted Rubin shared his top tips for a winning social media strategy for your small business with us at South by Southwest in Austin! About AT&T Business:...
AT&T Interview: Ted Rubin On Social Marketing Strategy [video] ~via @ATTSmallBiz
Created by AT&T Small Business at SXSW March 2016 Social Media Strategist Ted Rubin shared his top tips for a winning social media strategy for your small business with us at South by Southwest in Austin! About AT&T Business:...
The Secret To Brand Innovators' Success: A Chat With Ted Rubin ~via @ignitesma
Jim Tobin, Founder/President Ignite Social Media: If you don’t know about Brand Innovators, you probably don’t work in marketing for a good sized brand. At first blush, the organization seems similar to many in the space, hosting thought leadership events around the...
Chipotle, What The Hell Are You Thinking? [video]… DAVID & TED TALK
David Brier: I recently sat down with Ted Rubin, brilliant social marketing strategist, to discuss a campaign by Chipotle. Following the recent string of health scares, Chipotle’s consumer confidence (as well as shareholder confidence) has sent the brand’s stock value...
Chipotle, What The Hell Are You Thinking? [video]… DAVID & TED TALK
David Brier: I recently sat down with Ted Rubin, brilliant social marketing strategist, to discuss a campaign by Chipotle. Following the recent string of health scares, Chipotle’s consumer confidence (as well as shareholder confidence) has sent the brand’s stock value...
Chipotle, What The Hell Are You Thinking? [video]… DAVID & TED TALK
David Brier: I recently sat down with Ted Rubin, brilliant social marketing strategist, to discuss a campaign by Chipotle. Following the recent string of health scares, Chipotle’s consumer confidence (as well as shareholder confidence) has sent the brand’s stock value...
Social Media Interview with Ted Rubin ~via @TodayFM
Listen here: Show: The Sunday Business Show Our Myra Hayes caught up with social media strategist Ted Rubin at the Social Media Summit Ireland. Originally posted at TodayFM
It’s Time to Stop Under-Estimating Your Influence
Innovation is inspiring. We all love a good story about someone with a big idea, the passion to pursue it and the determination to see it through to the finish. Yet when we read or watch those stories, it can be all too easy to feel we don’t have the chops to be...
The Difference Between Social Commerce and… Commerce
The buy button is a big story lately, but it’s not social commerce. A recent survey by email marketing giant Campaigner indicates that 36 percent of marketers surveyed have seen an increase in purchases since adding buy buttons to their social media campaigns. On its...
ROI to Return on Relationship, with Ted Rubin [audio] ~via @SteveGlaveski
In this episode of the Future² podcast, I had the pleasure of chatting with New York native and one of the most influential CMOs in the world, Ted Rubin. Ted is a leading Social Marketing Strategist, Keynote Speaker and Brand Evangelist and evangelized the term ROR:...
Who Owns The Customer Experience? Ted Rubin [video] ~via @oraclesocial
Is it the Chief Marketing Officer (CMO) or the customer service department? Oracle Social spoke with social marketing author and keynote speaker Ted Rubin about who owns the customer experience (CX). Originally posted at Oracle, February 2016
Customer-Service Excellence With an Omni-Channel Focus
We’re hearing a lot these days about delivering omni-channel experiences to our customers to make shopping seamless across multiple channels. But what does that mean for most brands? An omni-channel approach goes beyond just connecting your various channels and...
Get it right: The Difference Between “Social Spend” and “Advertising Spend”
Social spend—you can’t escape the term in the marketing world, but what does it really mean? Most of the articles and statistics you see on social spend are narrow in focus—it’s all about ad buys. From that perspective, social spend sets a new all-time high every...
Why Loving Your Kids is the Best and Hardest Thing You’ll Ever Do [audio interview] ~via @angusnelson
Ted Rubin had to learn an incredible lesson in unconditional love - both for his kids and for himself. Working through divorce, anger, and pain, any one of us can grow to become more grateful, whole, and equipped to deal with life's challenges more effectively. Ted is...
Snapchat: What, Where & Why I’m All-In ~guest post via @iSocialFanz
To set the record straight I have a serious case of F.O.M.O. or the fear of missing out, so when I jump on new platforms there isn’t any great surprise. The surprise for most was in the fall of 2014 I uninstalled Snapchat and called it “The dumbest wanna be social...
Snapchat: What, Where & Why I’m All-In ~guest post via @iSocialFanz
To set the record straight I have a serious case of F.O.M.O. or the fear of missing out, so when I jump on new platforms there isn’t any great surprise. The surprise for most was in the fall of 2014 I uninstalled Snapchat and called it “The dumbest wanna be social...
Snapchat: What, Where & Why I’m All-In ~guest post via @iSocialFanz
To set the record straight I have a serious case of F.O.M.O. or the fear of missing out, so when I jump on new platforms there isn’t any great surprise. The surprise for most was in the fall of 2014 I uninstalled Snapchat and called it “The dumbest wanna be social...
Let’s Make this The Year of Face-to-Face Connection
Let’s put an end to NOT looking people in the eye so you don’t have to smile or say hello. I think 2016 should be The Year of Connection, and I’m not talking digitally here, but face-to-face. How often do you avert your eyes from others when in public situations, such...
Ted Rubin on Empowering Your Employees ~via @Dynamic_Signal
Ted Rubin is an author, social marketing strategist, keynote speaker, and acting CMO of Brand Innovators. Ted is one of the most social CMO’s out there, and as anyone know knows him will tell you, it’s all about relationships! #RonR Ted is passionate about...
Future Retailers Will Be Digital Platforms ~guest post via @Katadhin
Quick, think of the last product you bought online, did you go directly to a retailer, or did you search on Google, Facebook or Pinterest? Its likely that you either used search or went directly to Amazon. Last holiday season, over 50% of ecommerce growth went to...
Nurturing B2B Relationships On Social Media
Ted Rubin is an author, social marketing strategist, keynote speaker, and acting CMO of Brand Innovators. He sat down with Oracle Social Cloud’s Senior Content Manager Maggie Schneider Huston to discuss how brands can nurture relationships on social media. Maggie...
How To Be Social And Attract Raving Fans With Ted Rubin ~via @borjafat [audio]
Via Borja Obeso: We would all like to easily attract traffic from social media that buys our products and services just because we are selling them. But not everyone is born with the gift of being easily likeable. However, Ted Rubin comes on the show today to show you...
Social Listening is Finally Getting Some Play
You know that I’m big on social listening, and have been from the start. We have this incredible, unprecedented resource for learning more about our clients, customers and connections, but we have to listen to make it work. So I’ve been very pleased to see that social...
“He Said, Red Said” – Special Guest: Ted Rubin ~via @vicki_fitch [audio]
Get #FitchSlapped! Join serial entrepreneur Vicki Fitch for He Said Red Said, a podcast that discusses social media, business, entrepreneurship and has a blast while doing it. Visit https://www.vickifitch.com to learn more about Vicki. On this special episode of "He...
"He Said, Red Said" – Special Guest: Ted Rubin ~via @vicki_fitch [audio]
Get #FitchSlapped! Join serial entrepreneur Vicki Fitch for He Said Red Said, a podcast that discusses social media, business, entrepreneurship and has a blast while doing it. Visit https://www.vickifitch.com to learn more about Vicki. On this special episode of "He...
"He Said, Red Said" – Special Guest: Ted Rubin ~via @vicki_fitch [audio]
Get #FitchSlapped! Join serial entrepreneur Vicki Fitch for He Said Red Said, a podcast that discusses social media, business, entrepreneurship and has a blast while doing it. Visit https://www.vickifitch.com to learn more about Vicki. On this special episode of "He...
How to Engineer a Great Customer Experience
Everybody’s talking about customer experience these days, but how many companies actually follow through to ensure that their customers are getting the best experience possible? And how are they doing that? Everybody’s heard the mantra, “You’ve got to think like the...
Connector, Relationship Builder, Speaker and a Really Nice Guy ~via @djdoug
Ted Rubin has more good advice on business than we could squeeze into 25 minutes, so we let him talk longer. Hell, Doug was begging Ted to stay on the show longer. Amazing info that you have to listen to on The Nice Guys today. The "F" bomb is dropped, Ted gets so...
Change Management is Hard, Here Are 4 Ways to Make it Easier
Before you attempt a big change in your company, whether it’s a brand overhaul or a systems change, make sure all who are affected know what you’re doing and why. Keeping your business running smoothly in a transition means addressing the needs of your employees...