Straight Talk Blog
Ted RubinIt’s Time to Stop Under-Estimating Your Influence
Innovation is inspiring. We all love a good story about someone with a big idea, the passion to pursue it and the determination to see it through to the finish. Yet when we read or watch those stories, it can be all too easy to feel we don’t have the chops to be...
The Difference Between Social Commerce and… Commerce
The buy button is a big story lately, but it’s not social commerce. A recent survey by email marketing giant Campaigner indicates that 36 percent of marketers surveyed have seen an increase in purchases since adding buy buttons to their social media campaigns. On its...
ROI to Return on Relationship, with Ted Rubin [audio] ~via @SteveGlaveski
In this episode of the Future² podcast, I had the pleasure of chatting with New York native and one of the most influential CMOs in the world, Ted Rubin. Ted is a leading Social Marketing Strategist, Keynote Speaker and Brand Evangelist and evangelized the term ROR:...
Who Owns The Customer Experience? Ted Rubin [video] ~via @oraclesocial
Is it the Chief Marketing Officer (CMO) or the customer service department? Oracle Social spoke with social marketing author and keynote speaker Ted Rubin about who owns the customer experience (CX). Originally posted at Oracle, February 2016
Customer-Service Excellence With an Omni-Channel Focus
We’re hearing a lot these days about delivering omni-channel experiences to our customers to make shopping seamless across multiple channels. But what does that mean for most brands? An omni-channel approach goes beyond just connecting your various channels and...
Get it right: The Difference Between “Social Spend” and “Advertising Spend”
Social spend—you can’t escape the term in the marketing world, but what does it really mean? Most of the articles and statistics you see on social spend are narrow in focus—it’s all about ad buys. From that perspective, social spend sets a new all-time high every...
Why Loving Your Kids is the Best and Hardest Thing You’ll Ever Do [audio interview] ~via @angusnelson
Ted Rubin had to learn an incredible lesson in unconditional love - both for his kids and for himself. Working through divorce, anger, and pain, any one of us can grow to become more grateful, whole, and equipped to deal with life's challenges more effectively. Ted is...
Snapchat: What, Where & Why I’m All-In ~guest post via @iSocialFanz
To set the record straight I have a serious case of F.O.M.O. or the fear of missing out, so when I jump on new platforms there isn’t any great surprise. The surprise for most was in the fall of 2014 I uninstalled Snapchat and called it “The dumbest wanna be social...
Snapchat: What, Where & Why I’m All-In ~guest post via @iSocialFanz
To set the record straight I have a serious case of F.O.M.O. or the fear of missing out, so when I jump on new platforms there isn’t any great surprise. The surprise for most was in the fall of 2014 I uninstalled Snapchat and called it “The dumbest wanna be social...
Snapchat: What, Where & Why I’m All-In ~guest post via @iSocialFanz
To set the record straight I have a serious case of F.O.M.O. or the fear of missing out, so when I jump on new platforms there isn’t any great surprise. The surprise for most was in the fall of 2014 I uninstalled Snapchat and called it “The dumbest wanna be social...
Let’s Make this The Year of Face-to-Face Connection
Let’s put an end to NOT looking people in the eye so you don’t have to smile or say hello. I think 2016 should be The Year of Connection, and I’m not talking digitally here, but face-to-face. How often do you avert your eyes from others when in public situations, such...
Ted Rubin on Empowering Your Employees ~via @Dynamic_Signal
Ted Rubin is an author, social marketing strategist, keynote speaker, and acting CMO of Brand Innovators. Ted is one of the most social CMO’s out there, and as anyone know knows him will tell you, it’s all about relationships! #RonR Ted is passionate about...
Future Retailers Will Be Digital Platforms ~guest post via @Katadhin
Quick, think of the last product you bought online, did you go directly to a retailer, or did you search on Google, Facebook or Pinterest? Its likely that you either used search or went directly to Amazon. Last holiday season, over 50% of ecommerce growth went to...
Nurturing B2B Relationships On Social Media
Ted Rubin is an author, social marketing strategist, keynote speaker, and acting CMO of Brand Innovators. He sat down with Oracle Social Cloud’s Senior Content Manager Maggie Schneider Huston to discuss how brands can nurture relationships on social media. Maggie...
How To Be Social And Attract Raving Fans With Ted Rubin ~via @borjafat [audio]
Via Borja Obeso: We would all like to easily attract traffic from social media that buys our products and services just because we are selling them. But not everyone is born with the gift of being easily likeable. However, Ted Rubin comes on the show today to show you...
Social Listening is Finally Getting Some Play
You know that I’m big on social listening, and have been from the start. We have this incredible, unprecedented resource for learning more about our clients, customers and connections, but we have to listen to make it work. So I’ve been very pleased to see that social...
“He Said, Red Said” – Special Guest: Ted Rubin ~via @vicki_fitch [audio]
Get #FitchSlapped! Join serial entrepreneur Vicki Fitch for He Said Red Said, a podcast that discusses social media, business, entrepreneurship and has a blast while doing it. Visit https://www.vickifitch.com to learn more about Vicki. On this special episode of "He...
"He Said, Red Said" – Special Guest: Ted Rubin ~via @vicki_fitch [audio]
Get #FitchSlapped! Join serial entrepreneur Vicki Fitch for He Said Red Said, a podcast that discusses social media, business, entrepreneurship and has a blast while doing it. Visit https://www.vickifitch.com to learn more about Vicki. On this special episode of "He...
"He Said, Red Said" – Special Guest: Ted Rubin ~via @vicki_fitch [audio]
Get #FitchSlapped! Join serial entrepreneur Vicki Fitch for He Said Red Said, a podcast that discusses social media, business, entrepreneurship and has a blast while doing it. Visit https://www.vickifitch.com to learn more about Vicki. On this special episode of "He...
How to Engineer a Great Customer Experience
Everybody’s talking about customer experience these days, but how many companies actually follow through to ensure that their customers are getting the best experience possible? And how are they doing that? Everybody’s heard the mantra, “You’ve got to think like the...
Connector, Relationship Builder, Speaker and a Really Nice Guy ~via @djdoug
Ted Rubin has more good advice on business than we could squeeze into 25 minutes, so we let him talk longer. Hell, Doug was begging Ted to stay on the show longer. Amazing info that you have to listen to on The Nice Guys today. The "F" bomb is dropped, Ted gets so...
Change Management is Hard, Here Are 4 Ways to Make it Easier
Before you attempt a big change in your company, whether it’s a brand overhaul or a systems change, make sure all who are affected know what you’re doing and why. Keeping your business running smoothly in a transition means addressing the needs of your employees...
Go With the Flow as You Grow ~via @Progressive
Growth is a key goal for any small business, but it’s important to pursue it through tactics that fit your long-term plan. Too much growth too soon often leads to a drop in quality, which makes that growth unsustainable. There are many challenges that come with growth...
Marketing Predictions 2016: 3 Thought Leaders Weigh In ~via @Workfront_Inc
If you’re like us, dear marketer, you’ve probably been in planning mode since October, already living mentally in 2016. Now the rest of the world has finally caught up with you. Yes, it’s true. The year 2016 has arrived and with it a new crop of challenges and...
Top 5 Tips For Explosive Return On Relationship ~via @JoelComm
Joel: My buddy Ted Rubin is a social marketing strategist and brand evangelist who really understands building relationships. In episode #47 of the Top 5 Scope, we discuss five tips for explosive return on relationship. About the Author Joel Comm is an Internet...
Use Digital Listening to Connect with Customers ~via @Workfront_Inc
When it comes to getting to know your customers, knowing how to “look people in the eye digitally” has never been more important. Picking up the phone is often the last option for most consumers today. They can get everything they need to make a buying decision online...
Is the Brand Love Affair with Snapchat Sustainable?
The buzz surrounding Snapchat for brands is definitely at a high decibel level. And just like other new social apps, there are lots of tutorials and how-to articles being created on a daily basis to show you how to get the most out of the platform. But what happens...
Don’t Miss @SMSummitIRL March 1-2, Interview ~via @irish_technews #SMSummitIRL
Very excited to be traveling to Dublin February 26th until March 4th. The warmth of the Irish community has been overwhelming and has caused me to rearrange my calendar to arrive a weekend early to enjoy more of their hospitality. If you are attending, feel free to...
Don't Miss @SMSummitIRL March 1-2, Interview ~via @irish_technews #SMSummitIRL
Very excited to be traveling to Dublin February 26th until March 4th. The warmth of the Irish community has been overwhelming and has caused me to rearrange my calendar to arrive a weekend early to enjoy more of their hospitality. If you are attending, feel free to...
Understanding the Risks (and Benefits) of Rebranding ~@Progressive
Running a successful small business often requires a willingness to take reasonable risks. If you wish to expand your business, introduce a new product or bring in new employees, there will always be some risk that the new “normal” won’t work as well as the old one....