Straight Talk Blog
Ted RubinSpeakers: Why Your Relationships Need to be Up Close & Personal ~via @TheReluctantSC [video]
The late Tip O’Neill, the long-time Speaker of the House in the US House of Representatives a generation ago, had a favourite and oft quoted phrase: “All politics is local”. He was right. And the same is true of all communication, including public speaking. Personal...
Speakers: Why Your Relationships Need to be Up Close & Personal ~via @TheReluctantSC [video]
The late Tip O’Neill, the long-time Speaker of the House in the US House of Representatives a generation ago, had a favourite and oft quoted phrase: “All politics is local”. He was right. And the same is true of all communication, including public speaking. Personal...
Establishing Trust: a Crucial Pillar in Building Customer Experience
Communication: We know that in order to build trust with another person there must be good, two-way communication. It’s central to our existence as human beings, yet we struggle with it every day. Multiply that struggle by the number of people in your organization,...
Employee Advocacy… Why, What, How?
Why... Many marketers have heard me talk about employee advocacy before, and how important it is to Empower your Employees (who will then Power your Brand) and to encourage them to “be social” in today’s relationship age. The fact that relationships are the new...
Use Your Mentor Mindset to Create a Culture of Growth
When giving critical feedback to employees, it can be all too easy to do so from a results-oriented mindset instead of a growth-oriented mindset. However, the ability to deal with people from a growth-oriented mindset is the difference between leaders who inspire...
Social Media, Being a Dad, Friendship… Ted Rubin and @BBPTVShow [video]
Ted Rubin is a leading Social Marketing Strategist, Keynote Speaker, Brand Evangelist and Acting CMO of Brand Innovators and in March 2009 started publicly using and evangelizing the term “ROR: Return on Relationship™”… a concept he believes is the cornerstone for...
The Word "Mobile" Needs to Disappear as a Silo
There is so much talk about Mobile, how important it is, and the differences in how it works. I believe the word "Mobile" needs to disappear as a silo in 2016 and beyond, as everything has basically become mobile. Don't be scared because building a mobile community...
The Word "Mobile" Needs to Disappear as a Silo
There is so much talk about Mobile, how important it is, and the differences in how it works. I believe the word "Mobile" needs to disappear as a silo in 2016 and beyond, as everything has basically become mobile. Don't be scared because building a mobile community...
Is Humor Killing Your Brand? [video]… DAVID & TED TALK
What do Arby’s, Go Daddy, Virgin Airways and James Corden know that the rest of us need to learn? Learn from (WATCH VIDEO BELOW) this newest episode of David and Ted Talk about…. How to know if you’re being inspired versus blindly copying When is humor stupid and...
Is Humor Killing Your Brand? [video]… DAVID & TED TALK
What do Arby’s, Go Daddy, Virgin Airways and James Corden know that the rest of us need to learn? Learn from (WATCH VIDEO BELOW) this newest episode of David and Ted Talk about…. How to know if you’re being inspired versus blindly copying When is humor stupid and...
Is Humor Killing Your Brand? [video]… DAVID & TED TALK
What do Arby’s, Go Daddy, Virgin Airways and James Corden know that the rest of us need to learn? Learn from (WATCH VIDEO BELOW) this newest episode of David and Ted Talk about…. How to know if you’re being inspired versus blindly copying When is humor stupid and...
Brands: Say What You Mean, Mean What You Say
Relationships depend on trust, and the little things matter. Are you accountable? When you give your word, is it ironclad? It’s easy to make promises, and even easier to go back on them. If you want people to rely on you—in business and in life—you need to be...
AT&T Interview: Ted Rubin On Social Marketing Strategy [video] ~via @ATTSmallBiz
Created by AT&T Small Business at SXSW March 2016 Social Media Strategist Ted Rubin shared his top tips for a winning social media strategy for your small business with us at South by Southwest in Austin! About AT&T Business:...
AT&T Interview: Ted Rubin On Social Marketing Strategy [video] ~via @ATTSmallBiz
Created by AT&T Small Business at SXSW March 2016 Social Media Strategist Ted Rubin shared his top tips for a winning social media strategy for your small business with us at South by Southwest in Austin! About AT&T Business:...
The Secret To Brand Innovators' Success: A Chat With Ted Rubin ~via @ignitesma
Jim Tobin, Founder/President Ignite Social Media: If you don’t know about Brand Innovators, you probably don’t work in marketing for a good sized brand. At first blush, the organization seems similar to many in the space, hosting thought leadership events around the...
Chipotle, What The Hell Are You Thinking? [video]… DAVID & TED TALK
David Brier: I recently sat down with Ted Rubin, brilliant social marketing strategist, to discuss a campaign by Chipotle. Following the recent string of health scares, Chipotle’s consumer confidence (as well as shareholder confidence) has sent the brand’s stock value...
Chipotle, What The Hell Are You Thinking? [video]… DAVID & TED TALK
David Brier: I recently sat down with Ted Rubin, brilliant social marketing strategist, to discuss a campaign by Chipotle. Following the recent string of health scares, Chipotle’s consumer confidence (as well as shareholder confidence) has sent the brand’s stock value...
Chipotle, What The Hell Are You Thinking? [video]… DAVID & TED TALK
David Brier: I recently sat down with Ted Rubin, brilliant social marketing strategist, to discuss a campaign by Chipotle. Following the recent string of health scares, Chipotle’s consumer confidence (as well as shareholder confidence) has sent the brand’s stock value...
Social Media Interview with Ted Rubin ~via @TodayFM
Listen here: Show: The Sunday Business Show Our Myra Hayes caught up with social media strategist Ted Rubin at the Social Media Summit Ireland. Originally posted at TodayFM
It’s Time to Stop Under-Estimating Your Influence
Innovation is inspiring. We all love a good story about someone with a big idea, the passion to pursue it and the determination to see it through to the finish. Yet when we read or watch those stories, it can be all too easy to feel we don’t have the chops to be...
The Difference Between Social Commerce and… Commerce
The buy button is a big story lately, but it’s not social commerce. A recent survey by email marketing giant Campaigner indicates that 36 percent of marketers surveyed have seen an increase in purchases since adding buy buttons to their social media campaigns. On its...
ROI to Return on Relationship, with Ted Rubin [audio] ~via @SteveGlaveski
In this episode of the Future² podcast, I had the pleasure of chatting with New York native and one of the most influential CMOs in the world, Ted Rubin. Ted is a leading Social Marketing Strategist, Keynote Speaker and Brand Evangelist and evangelized the term ROR:...
Who Owns The Customer Experience? Ted Rubin [video] ~via @oraclesocial
Is it the Chief Marketing Officer (CMO) or the customer service department? Oracle Social spoke with social marketing author and keynote speaker Ted Rubin about who owns the customer experience (CX). Originally posted at Oracle, February 2016
Customer-Service Excellence With an Omni-Channel Focus
We’re hearing a lot these days about delivering omni-channel experiences to our customers to make shopping seamless across multiple channels. But what does that mean for most brands? An omni-channel approach goes beyond just connecting your various channels and...
Get it right: The Difference Between “Social Spend” and “Advertising Spend”
Social spend—you can’t escape the term in the marketing world, but what does it really mean? Most of the articles and statistics you see on social spend are narrow in focus—it’s all about ad buys. From that perspective, social spend sets a new all-time high every...
Why Loving Your Kids is the Best and Hardest Thing You’ll Ever Do [audio interview] ~via @angusnelson
Ted Rubin had to learn an incredible lesson in unconditional love - both for his kids and for himself. Working through divorce, anger, and pain, any one of us can grow to become more grateful, whole, and equipped to deal with life's challenges more effectively. Ted is...
Snapchat: What, Where & Why I’m All-In ~guest post via @iSocialFanz
To set the record straight I have a serious case of F.O.M.O. or the fear of missing out, so when I jump on new platforms there isn’t any great surprise. The surprise for most was in the fall of 2014 I uninstalled Snapchat and called it “The dumbest wanna be social...
Snapchat: What, Where & Why I’m All-In ~guest post via @iSocialFanz
To set the record straight I have a serious case of F.O.M.O. or the fear of missing out, so when I jump on new platforms there isn’t any great surprise. The surprise for most was in the fall of 2014 I uninstalled Snapchat and called it “The dumbest wanna be social...
Snapchat: What, Where & Why I’m All-In ~guest post via @iSocialFanz
To set the record straight I have a serious case of F.O.M.O. or the fear of missing out, so when I jump on new platforms there isn’t any great surprise. The surprise for most was in the fall of 2014 I uninstalled Snapchat and called it “The dumbest wanna be social...
Let’s Make this The Year of Face-to-Face Connection
Let’s put an end to NOT looking people in the eye so you don’t have to smile or say hello. I think 2016 should be The Year of Connection, and I’m not talking digitally here, but face-to-face. How often do you avert your eyes from others when in public situations, such...