Straight Talk Blog
Ted Rubin
The Constant Evolution of Brand Communication
Throughout history, brands have continuously adapted their communication strategies to keep up with technological advancements. From print to radio, TV to web, and now the digital AI era, the landscape of marketing is always evolving. However, is it truly a...
Maximizing Content Reach and Ownership
I publish all my content on TedRubin.com and distribute it from there. I utilize Medium, LinkedIn, and external blogs to endorse and re-share my content. Even if I create content for another platform and receive compensation, I ensure it is also posted on...
The Importance of Measuring Return on Relationship (ROR) as a Part of Social ROI
Understanding the value of Return on Relationship (ROR) is crucial when it comes to measuring social ROI. This encompasses organic engagement, community management, sentiment monitoring, and various other factors… as well as judgment with regard to the emotional...
Allowing Creators to Create
RETURN ON RELATIONSHIP Conversation "The Vital Role of Allowing Creators to Create" with ATT's John Starkweather ⬇️ ⬇️ ⬇️
Passive Shopping
People are now always shopping when consuming content… #PassiveShopping is the here to stay, and will only increase with the availability of AI tools to enhance relevant and engaging content creation at scale. Smart brands have noticed that we’re moving to a...
Unsubscribe IS NOT a Request
Don't you hate when the response you get is "We received your request" OR even worse "We are 'submitting' your request," as if it needs to be approved. When I unsubscribe from your email marketing list, it’s not a request, it’s a directive. Please don’t “submit my...
Retail Innovation and Trends with John Andrews
IF John Andrews IS TALKING ABOUT IT, THE RETAIL COMMUNITY NEEDS TO HEAR IT. ~Ted Rubin #RetailRelevancy I am incredibly excited to introduce you to John Andrews, the co-innovation director at Ricoh, to provide an update on Ricoh's retail initiatives. - Thank you for...
Relationships Depend on Trust
Relationships depend on trust, and the little things matter. Are you accountable? When you give your word, is it ironclad? It’s easy to make promises, and even easier to go back on them. If you want people to rely on you—in business and in life—you need to be...
How Can I Verify the Value We Receive From Media Trading?
As a Brand you’re used to buying and selling assets for cash, so trading your surplus assets for advertising may seem somewhat abstract and therefore, its value is difficult to measure. You may have heard that media trading is something that looks good on the books...
If You Can Make Everyone ‘Metaphorically Skip’ With Every Interaction… YOU WIN!
“If you can make everyone ‘Metaphorically Skip’ with every interaction… YOU WIN!” Evergreen Trading RETURN ON RELATIONSHIP Conversations at Brand Innovators SXSW 2014... ⬇️ ⬇️ ⬇️ Remember back to your childhood when you would skip just because you were happy and it...
Be You… And Stand Up for That
Sometimes, we get so caught up in trying to live up to other people’s expectations that it’s easy to lose sight of what makes us unique as individuals. One option is to give in to those expectations, hide your true feelings, toe the line, and filter your actions based...
It’s Time to Re-Elevate This Time Honored Practice… THINKING
In today's fast-paced culture, the simple act of focused thinking has become not only uncommon, but often frowned upon. Daydreaming has been replaced by endless scrolling on smartphones, and the workplace is now associated with non-stop activity, and execution,...
Treasure the Moments…
Treasure the moments... Memories keep the ones you love close to your heart, today and forever. #TheDadWhoWillAlwaysLove 💞 I LOVED being a secret reader years ago for my daughter Niki’s class. Great story, the teacher was giving clues each day, the first was “he works...
Effective Leadership: Inspiring and Influencing Others
A genuine leader has the ability to inspire and influence others. People naturally gravitate towards leaders who lead by example, rather than just preach. It's crucial for individuals in leadership roles to be mindful of their actions and the impact they have on those...
The Power of Social Insurance and Social Cred: Creating Unbreakable Bonds and Trust
This quote has taken on some special meaning for me many times in my life… “Call it a clan, call it a network, call it a tribe, call it a family. Whatever you call it, whoever you are, you need one.” ~Jane Howard WE ALL NEED ONE… and Return on Relationship is there...
Brand Equity Destruction via Anti-Consumer Practices
I agree 100% David Berkowitz (@dberkowitz), thank you for sharing this THREAD David. Not only is this flagrantly anti-consumer (and in some markets, illegal), it’s tactics like these that not only go against the permission ethos, but because brands will usually see an...
Evergreen Trading… a Group of Professionals Based Upon the “Character of People.”
https://youtube.com/shorts/afrdC7yzMek?si=9YOkMN43b5oWjSjr - Evergreen Trading… a group of professionals based upon the “character of people.” ~Sean Moran #mediainvestment #mediatrade #mediastrategy #riskinnovation… #mediasolutions Companies need to step beyond...
TRIBALISM AND CURIOUSITY
Most here watched and enjoyed Ted Lasso, and there were so many worthwhile messages… my personal favorite was CURIOSITY. And then I discovered the quote below from Rabbi Sharon Brous which really hit home for me. So important for for us all. I am Jewish, liberal, AND...
SMILE… It’s Contageous
VIDEO ⬇️⬇️⬇️ Inspired by Evergreen Trading Jonathan Watson's LinkedIn post... #ActionsSpeakLouder FIND THE GOOD, PUT PEOPLE...
How Things Change in Our Careers and Our Lives
VIDEO ⬇️⬇️⬇️ How Things Change in Our Careers and Our Lives, and the Importance of Relationships... via Brand Innovators #BILivecast Brand Innovators: Enjoy this inspiring #BILivecast from our Future of Retail & Commerce Tentpole event, featuring these powerful...
Return on Relationship With Yourself
The older I get and the more experiences I have and relationships I develop, the more convinced I am that each individual’s purpose in life is to draw their own map. Throw out the recipe book, the paint-by-numbers kit, and anything anyone ever told you about who or...
Empower and Inspire Employee and Consumer Communication and Conversation
Conversation is the art of exchanging ideas, thoughts, and emotions through spoken or written words. It is the heart of human communication, the means by which we share knowledge, build relationships, and foster understanding. Unlike static content, which is one-sided...
The Power of Listening: Building Stronger Relationships Through Productive Discourse
"Argue as if you are right, BUT listen as if you are wrong" ~Greg Lukianoff… and be willing to change your mind or adjust your opinion. (me) In today's world, in any world, the ability to engage in productive discourse and actively listen to others is crucial as we...
How Brands Can Refocus Beyond Risk Mitigation to “Risk Innovation”
WATCH VIDEO HERE ⬇️⬇️⬇️ https://youtu.be/uj01-R_AzDA How Brands Can Refocus Beyond Risk Mitigation to "Risk Innovation" I have interviewed a number of the business development team at Evergreen Trading, and this time had the opportunity to chat with Jenifer Herrmann,...
This Short Story Is How It All Started for Me in Marketing
https://youtube.com/shorts/vbSvUyCcJho?si=bC2ZprjO-ta8OmZk This clip is a part of this longer conversation with the inimitable William Harris on his Up Arrow Podcast... https://tedrubin.com/leveraging-return-on-relationship-to-boost-brand-reputation-video/ I like to...
Communicate the Way “They” Want to Communicate Versus Your Preference
https://youtu.be/JDDAi6jlsXg?si=V5iOzpibQBT2kNuR Ted Rubin and William Harris discuss communicating the way "they" want to communicate versus your preference. If "you" want to sell "me" something, or induce me to communicate with you, it’s your job to follow up with...
Seize the Day: Why 2024 Should Be a Year of Embracing the Present
The time is now. Not next year, or six months from now, or at the conclusion of a five-year plan 🤦🏻♂️. Success won't come with the next marketing conference, the new social channel around the corner, or the next piece of “game-changing” tech that's just waiting to be...
Find Points of Emotional Connection by Looking People in the Eye Digitally
https://youtube.com/shorts/qdcSyn_QaEg?si=-L9-0fMZkilwyT39 Ted Rubin and William Harris discuss Looking People in the Eye Digitally 🧐, and finding points of emotional connection… In our digitally connected age, the ability to look people in the eye takes on a...
As We Light our Candles for the 8th and Final Night…
“As we light our candles, I find myself wondering about what the real miracle of Chanukah might be. Perhaps it’s that the message of Chanukah still resonates two millennia later. It’s true, the story of the holiday centers on the strength of the Maccabees to fight...
What’s Email vs “ME-mail”?
https://youtube.com/shorts/dRhur5Q3J88?si=xqAXUiYrj_CeSNyx Ted Rubin and William Harris discuss, What's Email vs "ME-mail"... Ted describes his concept of "ME-mail" to William and how much more valuable it is to the consumer and therefore the brand. Make it about...