Straight Talk Blog
Ted RubinMost People are “Lurkers” in Social Media…
Most people are “lurkers” in social media. They are consuming your content but not responding. You are still building a relationship with these people, and they "do" participate... it is just vicariously via those who do engage and interact. There are many lurkers,...
Why Twitter is My Favorite Social Platform
Twitter gives you a view into what anyone and everyone is talking about, the ability to easily build a following, and immediacy. I believe Twitter is a tool that leads to other forms of social sharing. I consider Twitter a place to lay the groundwork where other...
Big Brand Strategies for Small Business Budgets… Ted Rubin on @RickMulready’s Podcast
PLAY PODCAST HERE... Ted Rubin, author, Forbes Top 50 Social Media Power Influencer, is my guest this week on The Inside Social Media Podcast. Click here to subscribe to the podcast on iTunes Ted’s been recommended by a few of my previous guests that I’ve had here on...
Big Brand Strategies for Small Business Budgets… Ted Rubin on @RickMulready's Podcast
PLAY PODCAST HERE... Ted Rubin, author, Forbes Top 50 Social Media Power Influencer, is my guest this week on The Inside Social Media Podcast. Click here to subscribe to the podcast on iTunes Ted’s been recommended by a few of my previous guests that I’ve had here on...
Most C-level Executives, CMO included, View “Social” as Media but…
Most C-level Executives, CMO included, view "Social" as media—but they don’t know how to interact with consumers there in a meaningful way. They want to buy CPMs or Likes—but don’t know what to do with them afterward. CMO's also make the mistake of assuming...
Most C-level Executives, CMO included, View "Social" as Media but…
Most C-level Executives, CMO included, view "Social" as media—but they don’t know how to interact with consumers there in a meaningful way. They want to buy CPMs or Likes—but don’t know what to do with them afterward. CMO's also make the mistake of assuming...
Most C-level Executives, CMO included, View "Social" as Media but…
Most C-level Executives, CMO included, view "Social" as media—but they don’t know how to interact with consumers there in a meaningful way. They want to buy CPMs or Likes—but don’t know what to do with them afterward. CMO's also make the mistake of assuming...
The Power of Community in Social Media ~via @GenFabulous
by Chloe Jeffreys on July 11, 2013 in Coffee with Chloe, GenFabTV, Social Media - VIDEO interview below Last year at BlogHer I had the chance to meet Ted Rubin, co-author of Return on Relationship, in person, but didn’t take it. Ted Rubin is the Chief Social Marketing...
Embrace the “Moments”
This might not seem like much to many, but that Tour de France bracelet is the first gift my 18yr old has given me in 5 years. She brought it back from France. Brought a tear to my eye when she handed it to me, told the story about seeing the Tour riders in Nice and...
Embrace the "Moments"
This might not seem like much to many, but that Tour de France bracelet is the first gift my 18yr old has given me in 5 years. She brought it back from France. Brought a tear to my eye when she handed it to me, told the story about seeing the Tour riders in Nice and...
Embrace the "Moments"
This might not seem like much to many, but that Tour de France bracelet is the first gift my 18yr old has given me in 5 years. She brought it back from France. Brought a tear to my eye when she handed it to me, told the story about seeing the Tour riders in Nice and...
Hey @TheEllenShow… Let’s Make it Happen 🙂 #90DaysToEllen
90 DAYS TO ELLEN @BryanKramer & @DJWaldow's experiment to see if two random guys using social media can really have lunch with Ellen DeGeneres. Everyone's gotta eat. Want to help feed America and earn the right to host lunch with Ellen – maybe? Click here to...
Hey @TheEllenShow… Let's Make it Happen 🙂 #90DaysToEllen
90 DAYS TO ELLEN @BryanKramer & @DJWaldow's experiment to see if two random guys using social media can really have lunch with Ellen DeGeneres. Everyone's gotta eat. Want to help feed America and earn the right to host lunch with Ellen – maybe? Click here to...
Give your Brand a “Personality Test”
Have you given your brand a “personality test” lately? When you think of big brands that stand out, what comes to mind—just their product, or how their communications make you feel about them? It used to be that mass advertising was the way brands developed a...
Tips From the Tops #6 —Ted Rubin and Return on Relationship ~via @tal62
Originally posted at Thinking Out Loud Ted Rubin is the Chief Social Marketing Officer of Collective Bias, a Social Shopper Media Company that drives retail sales through the coordinated creation of social media stories. He is also a leading social marketing...
Q+A with Ted Rubin, Social CMO, Collective Bias, via @ADMA
05 June 2013 9:00 AM | Kim Carter - ADMA How did you get started in social media? I like to say I got started in social media as soon as I got involved in this thing we call the Internet when I joined Seth Godin’s start-up, Yoyodyne, in 1997. Everything digital...
Content, Blogging, and Community. Ted Rubin interviewed by @BryanKramer at IBM Smarter Commerce Summit
Smarter Commerce Conversations with Ted Rubin, Collective Bias smartercommerce Published on May 28, 2013 Bryan Kramer, CEO and President of Purematter talks with Ted Rubin, Chief Social Marketing Officer, Collective Bias at Smarter Commerce Global Summit 2013 in...
Turn that Frown Upside Down 🙂
"Our actions run as causes, and they come back to us as effects.” ~Herman Melville Ladies, yes I am calling you out, and feel free to push back if you really disagree... what is the deal with the scowls all the time? It's even the weekend and everywhere all I see is...
Blogging Strategy as it Relates to Building Relationships
Your personal and/or company blog, to me, should be at the heart of your social presence and be a driver for valuable content that can be used in so many places. Here are a few things to consider in addition to just posting articles and working the SEO angle… four...
Does Your Content Mean Anything? – Ted Rubin, @SocialFresh EAST 2013 (video)
WHY ARE 138,000 PEOPLE FOLLOWING THIS GUY ON TWITTER? ~via @PurpleClvr
How a savvy salesman became a social media guru by Ted Rubin Tuesday, June 4, 2013 I like to say I got started in social media when I got involved in this thing we call the Internet. It was 1997 when I joined Seth Godin’s start-up, Yoyodyne. It was the first...
My Dad…
2009 when the girls were still a part of my parent's life. My Dad, Sheldon Rubin (yes Sheldon/Shelly... the scene in "When Harry met Sally" didn't make it easy for me to look at my Dad for a while, LOL), taught me the value of friendship, at all levels, and how...
Father’s Day Post via my brother… My Unexpected Research Partner Was My Daughter
Originally posted at HUFF POST PARENTS Jeffrey W. Rubin Professor of Latin American History at Boston University As a professor, I'm used to knowing what I'm going to say. But when I wrote a book with my daughter, she persuaded me to go off script. More than a decade...
Father's Day Post via my brother… My Unexpected Research Partner Was My Daughter
Originally posted at HUFF POST PARENTS Jeffrey W. Rubin Professor of Latin American History at Boston University As a professor, I'm used to knowing what I'm going to say. But when I wrote a book with my daughter, she persuaded me to go off script. More than a decade...
Smarter Commerce Conversations with Ted Rubin, Collective Bias (Video)
Published on May 28, 2013 Bryan Kramer, CEO and President of Purematter talks with Ted Rubin, Chief Social Marketing Officer, Collective Bias at Smarter Commerce Global Summit 2013 in Nashville. Bryan and Ted discuss the important of content for brands, becoming a...
The Content “IS” the Ad
There’s a lot of angst in marketing land right now. With Google’s Panda and Penguin changes and social algorithms that favor engagement, it may look as though SEO is dead, or that traditional ads will soon be going the way of the dodo. What’s a marketer to think? Are...
Want Better Return on Relationship? Make Engagement More Personal!
As I travel around the country attending conferences and speaking at events, one thing stands out to me in relation to brand engagement—particularly in social media circles—it needs to be more personal. What do I mean by that? Well, for one thing, it takes more than...