An Interview with Ted Rubin
Ted Rubin is a keynote speaker and brand evangelist who is the most followed CMO on Twitter according to Social Media Marketing Magazine, one of the most interesting CMOs on Twitter according to Say Media, and he’s #13 on Forbes Top 50 Social Media Power Influencers. He worked with Seth Godin at YoYoDyne.
As an Anti-Starving Artist, you want more than a strong following on Twitter. You want clients and customers, right? Today, we’re going to talk about creating content that converts…and what that means exactly.
In this episode, we’ll cover:
- The importance of connecting people with each other
- “Looking people in the eye digitally”
- Always calling people by name
- Sharing your personal life on social media
- Paying attention to what people react to
- The concept of “Return on Relationship”
The best social media book ever written was written in 1936 and it’s more relevant today than it was then. It’s called How to Win Friends and Influence People by Dale Carnegie
Links from the show:
In this day and age, there is no division between work and play. You used to say keep your work at work, keep your home life and home—they’re all intermingled now.
The best places to find Ted:
Experiment, experiment, experiment. When something works, drive a truck through it until it doesn’t work any more.