HOW TO LOOK PEOPLE IN THE EYE DIGITALLY, THE AGE OF INFLUENCE, and RETAIL RELEVANCY.
Download Your FREE guide to learn the 12 most important ways to get ROR (#RonR)
Straight Talk Blog: Featured Posts
Building Trust and Accountability: Evergreen Trading’s Commitment to Excellence
In MARKETING, trust is the cornerstone of successful campaigns and long-term brand loyalty. At Evergreen Trading, "A Media Investment Agency Powered By Trade," they understand that every promise made to clients and partners reflects directly on your brand's...
So Much to Do There, and So Little Time… SXSW
For me, and for many others, the most successful approach to a conference like SXSW is to allow the event to take on a life of its own once you arrive. Make plans, check the schedule (I personally always spend a great deal of time at the amazing Brand Innovators...
Partnering With Evergreen Trading Can… “Save you in such a huge way.” ~Jeanniey Walden, CMO
Jeanniey Walden:This was one of the best decisions I made when I was at RiteAid. Happy to chat about it with anyone who has questions. Ted Rubin: Jeanniey, I remember telling you about Evergreen Trading when you first called me to share with me that you were joining...
The Daily Habit Keeping Me Sane Right Now
I recently posted on FB... "I don't trust anyone who is not visibly stressed out right now." Just to clarify, that post was intended for people across the entire political spectrum. More importantly, I know for certain that many people are currently more stressed than...
A Conversation With My Brother
I had an interesting hour long conversation with my brother, an Associate Professor of History at BU (who has spent a good part of his life studying democratic grass-roots movements), this morning (FB post and comments below)… I won’t bore you with the entire subject...
Marketing and AI
For me the most important trend is how marketers are trying to use AI to take too much marketing out of the hands of humans and allowing machines to do the work. In a world where technology drives transformation, the real challenge isn’t the tools—it’s the people. How...