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Straight Talk Blog: Featured Posts
Shift From a Targeting Mindset to a Matchmaking Mentality
Shifting from a targeting mindset to a matchmaking mentality in marketing represents a transformative change in how businesses engage with their audiences. Targeting traditionally focuses on identifying specific groups and persuading them to adopt a product or...
Is the Paradox of Choice Plus the Paradigm of Spam Killing Ecommerce?
My friend, colleague (former business partner) and retail thought-leader John Andrews recently asked this question on LinkedIn (see post embedded below)... "Has the paradox of choice plus the paradigm of spam killed eCommerce?" "I often find that during a digital...
Return on Relationship Adds More to ROI Than Meets the Eye
RETURN ON RELATIONSHIP (ROR), a concept I have been using and evangelizing since March 2009, is increasingly recognized, but NOT nearly enough, alongside traditional Return on Investment (ROI), and highlights the often-overlooked value derived from building and...
The Evergreen Edge
Evergreen Trading is a media trade company that delivers innovative solutions to help businesses maximize the impact of their advertising budgets. Evergreen empowers its clients with a distinct advantage—The Evergreen Edge— enabling brands to unlock unparalleled value...
The “Social” in Social Media Has Been Left Behind
Social media platforms, in their early stages, were bustling spaces of authentic conversation and connection. Brands that excelled understood that success in this realm was not just about broadcasting messages but about cultivating genuine relationships. The recent...
Networks Give You Reach… Communities Give You Power
If at some point your brand voice is misunderstood by stakeholders, a great deal will depend upon the community you have built around your brand. Building a strong community creates a support system that goes beyond simple interactions or surface-level engagement....