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Straight Talk Blog: Featured Posts
Reflections on Yom Kippur
Yom Kippur, known as Day of Atonement, is the holiest day of the year for the Jewish people. For me, not being a religious person but more of a cultural Jew, it is a day of fasting (a religious activity that I participate in as a hat-tip to the community) and more...
Apply an Emotional Lens to Your Programmatic Ad Buys
VIDEO INTERVIEW ⬇️⬇️⬇️ Hotspex Media combines the head of a hold company with the heart of a boutique agency. The seasoned Hotspex team's hands-on approach and proprietary emotional targeting helps their partners maximize ad impact through powerful emotional...
Business Cards Offer a Valuable Opportunity to Build Connections
Business cards present a great opportunity for connection. It's unfortunate that so many foolishly think they are outdated…. but as always with something overlooked, a great opportunity presents itself for those who understand the value. In today’s digital age,...
RITE AID Partners with Evergreen Trading… and Evergreen SAVES Them in a HUGE WAY!
VIDEO ⬇️⬇️⬇️ SPEAKING HERE with RITE AID CMO Jeanniey Walden at the company headquarters in Philadelphia. RITE AID partners with Evergreen Trading… and Evergreen SAVES them in a HUGE WAY! Evergreen's partnership with RITE AID is just one example of why Evergreen...
What Holds You Back?
"It's not who you are that holds you back, it's who you think you're not." ~Denis Waitley This quote has always been stuck in my head, "It's not who you are that holds you back, it's who you think you're not," as it highlights the power of self-perception in shaping...
Busy, Busy, Busy…
I think the “busy” word is also used to fend off any possibility of outreach for so many that think of connection and relationship building as a chore… AND who worry that the outreach might require some sort of a commitment to be of assistance. Too many don’t...