HOW TO LOOK PEOPLE IN THE EYE DIGITALLY, THE AGE OF INFLUENCE, and RETAIL RELEVANCY.
Download Your FREE guide to learn the 12 most important ways to get ROR (#RonR)
Straight Talk Blog: Featured Posts
Get Noticed at Any Event Where There Are Speakers and Opportunities for Q&A
An easy way to get noticed at any event where there are speakers and opportunities for Q&A... In advance of the event, prepare questions for the speakers. Make an effort to be the first one with your hand up for a question, sitting in one of the front rows can...
RETURN ON RELATIONSHIP Adds More to ROI Than Meets the Eye
ROI offers a straightforward calculation: it measures the financial gain or loss relative to the investment made, often within a defined time frame. However, as businesses evolve to prioritize not only profitability but also long-term sustainability and...
CREATE Yourself as an Alternative to “Finding” Yourself
CREATING YOURSELF is a mindset I employed with my daughters in the hopes I would impress upon them, in a small way with a few words, what I will say here with many more words than their attention spans would allow while they were growing up. I continue to try to...
Be Nourished by the Love You Give
I have learned over the years, especially with the challenges I have faced with my daughters, to be nourished by the love I give, not by the validation I might receive in return. For so long, my acts, and thoughts, of care and generosity were quietly tethered to a...
Shift From a Targeting Mindset to a Matchmaking Mentality
Shifting from a targeting mindset to a matchmaking mentality in marketing represents a transformative change in how businesses engage with their audiences. Targeting traditionally focuses on identifying specific groups and persuading them to adopt a product or...
Is the Paradox of Choice Plus the Paradigm of Spam Killing Ecommerce?
My friend, colleague (former business partner) and retail thought-leader John Andrews recently asked this question on LinkedIn (see post embedded below)... "Has the paradox of choice plus the paradigm of spam killed eCommerce?" "I often find that during a digital...