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Straight Talk Blog: Featured Posts
A “Giver’s Gain” Philosophy
From an early age, my Dad instilled in me the value of being a giver. He led by example, always extending a helping hand to our neighbors, fixing things, and offering assistance in any way possible. His acts of kindness were not driven by any expectation of...
Friendship Has Many Forms…
A great mentor drilled into me at the beginning of my career, and my Dad in many ways my whole life, that some friends will be for when you just need someone to listen and offer comfort; some will be for when you need advice and support. Some will be there for just...
Think Like a Child… And Change Your Creative Mindset to One That Works!
When we think like children, we unlock a world of curiosity, playfulness, and boundless imagination. Children don’t worry about limitations or what others might think—they explore, ask questions, and dive into creativity without fear. They see the world as a place...
Reflections on Yom Kippur
Yom Kippur, known as Day of Atonement, is the holiest day of the year for the Jewish people. For me, not being a religious person but more of a cultural Jew, it is a day of fasting (a religious activity that I participate in as a hat-tip to the community) and more...
Apply an Emotional Lens to Your Programmatic Ad Buys
VIDEO INTERVIEW ⬇️⬇️⬇️ Hotspex Media combines the head of a hold company with the heart of a boutique agency. The seasoned Hotspex team's hands-on approach and proprietary emotional targeting helps their partners maximize ad impact through powerful emotional...
Business Cards Offer a Valuable Opportunity to Build Connections
Business cards present a great opportunity for connection. It's unfortunate that so many foolishly think they are outdated…. but as always with something overlooked, a great opportunity presents itself for those who understand the value. In today’s digital age,...