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Straight Talk Blog: Featured Posts
Attitude, Perspective, and Mindset: Marketing Team Superpowers
Marketing isn’t just about strategies, data, and campaigns—it’s about how you think, adapt, and approach challenges. The best marketing teams don’t just execute; they innovate, pivot, and see opportunities where others see obstacles. The key to success lies in...
Be Clear on Expectations, and Make Sure There Is Incentive to Perform
There is power in clear expectations and meaningful incentives. One of the most important factors in achieving success—whether at work, in personal projects, or even in relationships—is ensuring clarity in expectations and providing incentives that inspire action....
Building Trust and Accountability: Evergreen Trading’s Commitment to Excellence
In MARKETING, trust is the cornerstone of successful campaigns and long-term brand loyalty. At Evergreen Trading, "A Media Investment Agency Powered By Trade," they understand that every promise made to clients and partners reflects directly on your brand's...
So Much to Do There, and So Little Time… SXSW
For me, and for many others, the most successful approach to a conference like SXSW is to allow the event to take on a life of its own once you arrive. Make plans, check the schedule (I personally always spend a great deal of time at the amazing Brand Innovators...
Partnering With Evergreen Trading Can… “Save you in such a huge way.” ~Jeanniey Walden, CMO
Jeanniey Walden:This was one of the best decisions I made when I was at RiteAid. Happy to chat about it with anyone who has questions. Ted Rubin: Jeanniey, I remember telling you about Evergreen Trading when you first called me to share with me that you were joining...
The Daily Habit Keeping Me Sane Right Now
I recently posted on FB... "I don't trust anyone who is not visibly stressed out right now." Just to clarify, that post was intended for people across the entire political spectrum. More importantly, I know for certain that many people are currently more stressed than...