by Ted Rubin | Apr 23, 2023 | Featured, Marketing, Social Media/Marketing, Uncategorized
“Return on Relationship” (ROR), hashtag #RonR, is a term I have used and evangelized since 2009 to describe the value that companies can derive from building and maintaining strong relationships with their customers. The concept of ROR emphasizes the...
by Ted Rubin | Apr 15, 2023 | Featured, Marketing, Social Media/Marketing, Uncategorized
I talk with Margot Hauer-King from groundbreaking agency BeenThereDoneThat at SXSW2023 A LITTLE ABOUT BeenThereDoneThat.co… We are living in times of great potential and problems we have not encountered before. We need a new approach to unblock these...
by Ted Rubin | Apr 8, 2023 | Featured, Marketing, Uncategorized
Return on Relationship (ROR) is a powerful concept that is gaining widespread use in the business world. However, its application can be extended beyond business, and it can be used to foster a better relationship with yourself. Let’s explore the idea of ROR and...
by Ted Rubin | Apr 1, 2023 | Featured, Marketing, Miscellaneous, Social Media/Marketing, Video
You would be hard-pressed to find a nicer, more passionate guy than Ted Rubin! I have been a fan of his for many years and I am absolutely honored he agreed to be on the show. He is truly one of the good guys and I am so grateful to get to know him just a little bit...
by Ted Rubin | Mar 25, 2023 | Featured, Marketing, Miscellaneous, Social Media/Marketing, Video
In this interview for The Future of Content Marketing, host Cat Margulis and guests Ted Rubin and John Andrews talk about relationship building, old marketing versus new marketing, retail relevancy, and the biggest misconceptions around content marketing. John Andrews...
by Ted Rubin | Mar 19, 2023 | Featured, Marketing, Miscellaneous
The coupon industry is facing a number of challenges, including fraud, operational inefficiencies, and slow settlement. In order to modernize this process, the industry has decided to move to a new application identifier, AI (8112), which centralizes all coupon data...
