by Ted Rubin | Dec 23, 2021 | Featured, Marketing, Social Media/Marketing
➡️ ORDER your copy of… RETAIL RELEVANCY, byJohn Andrews and Ted Rubin, via Amazon ⬅️ Retail is transforming from a place where people “get” things to the facilitation of “getting” things. Consumer shopping is changing in the digital age faster than...
by Ted Rubin | Dec 18, 2021 | Featured, Marketing, Social Media/Marketing
ROR: Return on Relationship, #RonR, simply put, is the value that is accrued by a person or brand due to nurturing a relationship. ROI is simple dollars and cents, ROR is the value (both perceived and real) that will accrue over time through connection, trust,...
by Ted Rubin | Dec 12, 2021 | Featured, Marketing, Social Media/Marketing
ROR: Return on Relationship™, #RonR… simply put the value that is accrued by a person or brand due to nurturing a relationship. ROI is simple $’s and cents. ROR is the value (both perceived and real) that will accrue over time through connection, trust, loyalty,...
by Ted Rubin | Dec 8, 2021 | Featured, Marketing, Social Media/Marketing
99% of “influencers” don’t truly yield a great deal of influence… but many DO create great content. Most often, although not always, it’s more about the content than the “influence.” The vast majority of what Brands consider and refer to as “Influencers” are...
by Ted Rubin | Dec 5, 2021 | Featured, Marketing, Social Media/Marketing
The authentic practitioners of social marketing – those who last, build connections, and foster relationships – know how to be authentic, honest, and real, without going over the top. They might touch on a controversial subject, but they’ll do it thoughtfully,...
by Ted Rubin | Nov 28, 2021 | Featured, Marketing, Social Media/Marketing
Thinking About Your Audience’s Audience: An Audvisor Insight from Ted Rubin “I’d like to share this insight I’ve chosen from Audvisor.com by Ted Rubin on thinking about your audience’s audience. Here is the insight in Ted’s own words (transcript lightly edited...
