by Ted Rubin | Jan 19, 2025 | Featured, Marketing, Miscellaneous, Social Media/Marketing, Uncategorized
Imagine a world where we step back from the chaos of endless scrolling and algorithm-driven feeds, returning to a time when human connection was at the forefront of how we communicated and built relationships. Personally, I’d be thrilled if all social media platforms...
by Ted Rubin | Jan 11, 2025 | Featured, Marketing, Miscellaneous, Social Media/Marketing, Uncategorized
An easy way to get noticed at any event where there are speakers and opportunities for Q&A… In advance of the event, prepare questions for the speakers. Make an effort to be the first one with your hand up for a question, sitting in one of the front rows can...
by Ted Rubin | Jan 4, 2025 | Featured, Marketing, Social Media/Marketing
ROI offers a straightforward calculation: it measures the financial gain or loss relative to the investment made, often within a defined time frame. However, as businesses evolve to prioritize not only profitability but also long-term sustainability and...
by Ted Rubin | Dec 14, 2024 | Featured, Marketing, Miscellaneous, Social Media/Marketing, Uncategorized
Shifting from a targeting mindset to a matchmaking mentality in marketing represents a transformative change in how businesses engage with their audiences. Targeting traditionally focuses on identifying specific groups and persuading them to adopt a product or...
by Ted Rubin | Dec 7, 2024 | Featured, Marketing, Miscellaneous, Social Media/Marketing, Uncategorized
My friend, colleague (former business partner) and retail thought-leader John Andrews recently asked this question on LinkedIn (see post embedded below)… “Has the paradox of choice plus the paradigm of spam killed eCommerce?” “I often find that...
by Ted Rubin | Nov 29, 2024 | Featured, Marketing, Miscellaneous, Social Media/Marketing, Uncategorized
RETURN ON RELATIONSHIP (ROR), a concept I have been using and evangelizing since March 2009, is increasingly recognized, but NOT nearly enough, alongside traditional Return on Investment (ROI), and highlights the often-overlooked value derived from building and...
