by Ted Rubin | Jun 26, 2015 | Featured, Marketing, Social Media/Marketing, Video
Published on Mar 5, 2015 Ted Rubin, brought to you by Dynamic Signal, welcomes attendees to the Content Marketing Summit 2015 and discusses his take on employee advocacy, social media and content marketing. A motivating talk that every marketer should listen to....
by Ted Rubin | Jun 24, 2015 | Featured, Marketing, Social Media/Marketing
Originally posted at Zude PR Blog June 1, 2015 You should read this article if: You’re interested in hearing the exclusive thoughts of 36 of the world’s leading communications experts. You work in public relations, SEO, content marketing or social media marketing. You...
by Ted Rubin | Jun 23, 2015 | Featured, Marketing, Social Media/Marketing
By Ted Rubin, Return On Relationship, #RonR I recently had a conversation with someone about how investors who are looking for companies to acquire, primarily look for “the next coolest thing,” something that looks like it will turn a quick ROI. There are lots of...
by Ted Rubin | Jun 21, 2015 | Featured, Marketing, Social Media/Marketing
Social to most in the C-suite is still a marketing campaign-based tactic, viewed and managed separately, but it desperately needs be fully integrated, not as a strategy, but as part of the company DNA. Social needs to be woven into the fabric of all marketing,...
by Ted Rubin | Jun 19, 2015 | Featured, Marketing, Social Media/Marketing
When asked, my suggestion for the best Social Media tool is… the very personal tool of relationship building. 2015 needs to be the year of doing what I call… Looking People in the Eye Digitally. The last few decades of marketing tactics have made us lazy...
by Ted Rubin | Jun 16, 2015 | Featured, Marketing, Social Media/Marketing
The key to measuring social is understanding your Return on Relationship, ROR (#RonR), which I believe is measured through organic engagement, community management, sentiment monitoring and much more. It all comes down to one word: value. How do your social media...