by Ted Rubin | Dec 27, 2025 | Featured, Social Media/Marketing, Uncategorized
Every year, without fail, I give myself a gift. Not something wrapped, not something delivered, and not something that comes with notifications. I disconnect. Starting the day after my birthday, I step away from social media for a full week. No scrolling. No posting....
by Ted Rubin | Dec 21, 2025 | Featured, Marketing, Miscellaneous, Social Media/Marketing, Uncategorized
People must still come first… especially now. In growth strategies, in marketing plans, in the systems we automate. And in every single interaction we create or allow to scale. Yet many brands are actively eroding their own equity through relentless digital...
by Ted Rubin | Dec 13, 2025 | Featured, Marketing, Miscellaneous, Social Media/Marketing, Uncategorized
It’s funny how business language evolves. Every few years, a new word takes over the conversation, the latest shorthand for “how to win.” For a while it was synergy. Then scale. Then LTV. Now, it’s all about the moat. Everyone’s talking about building one… a...
by Ted Rubin | Dec 6, 2025 | Divorced Dad, Featured, Marketing, Miscellaneous, Social Media/Marketing, Uncategorized
How you show up, how you see the world, and how you choose to move forward shape everything, especially when life pushes hardest. When life pushes, most people push back. But the difference between those who bend and those who break often comes down to three simple,...
by Ted Rubin | Nov 28, 2025 | Featured, Marketing, Miscellaneous, Social Media/Marketing, Uncategorized
I’ve been saying for years that authenticity isn’t a look, a tactic, or an aesthetic. It’s a life. And somewhere along the way, “being real” got hijacked by the content machine. What was once about truth, consistency, and character turned into a strategy…...
by Ted Rubin | Nov 22, 2025 | Featured, Marketing, Miscellaneous, Uncategorized
When people say Mamdani’s goals are “impossible,” what they’re really saying is that they’ve accepted the limits of the system exactly as it is, not as it could be. Nearly every major policy we now take for granted started out as something critics dismissed as...
