by Ted Rubin | Jun 11, 2023 | Featured, Marketing, Social Media/Marketing, Uncategorized
An email marketing list, and the marketing that follows, is not simply about numbers… it’s about adding value to both your brand AND the consumer. Unfortunately, too many are simply banging away at the numbers. People must come first, in your growth strategies, in...
by Ted Rubin | May 27, 2023 | Featured, Marketing, Social Media/Marketing, Uncategorized
In our digitally connected age, the ability to look people in the eye takes on a new dimension. Beyond the traditional interpretation of eye contact, it now encompasses using digital tools to research, stay updated, and learn intricate details about individuals—be it...
by Ted Rubin | May 21, 2023 | Featured, Marketing, Social Media/Marketing, Uncategorized
🌟 Empower your Employees… and they will Power your Brand! 🚀 When it comes to building a successful brand, your employees are your most valuable asset. They are not just cogs in the machine, but rather the driving force behind your company’s growth and...
by Ted Rubin | May 13, 2023 | Featured, Marketing, Social Media/Marketing, Uncategorized
I have been sharing this statement for years as a follow-on to A Network gives you Reach; A Community gives you Power! The emphasis here is the difference between the nature of networks and communities. Networks are primarily focused on connecting people and...
by Ted Rubin | May 7, 2023 | Featured, Marketing, Miscellaneous, Social Media/Marketing, Uncategorized
At SXSW 2023 with Lee Roth from BeenThereDoneThat (video)… Harnessing the world’s best thinkers to solve the world’s toughest problems, BeenThereDoneThat, a new consultancy/agency model… delivers what you need NOW better, faster, and cheaper....
by Ted Rubin | Apr 23, 2023 | Featured, Marketing, Social Media/Marketing, Uncategorized
“Return on Relationship” (ROR), hashtag #RonR, is a term I have used and evangelized since 2009 to describe the value that companies can derive from building and maintaining strong relationships with their customers. The concept of ROR emphasizes the...
