HOW TO LOOK PEOPLE IN THE EYE DIGITALLY, THE AGE OF INFLUENCE, and RETAIL RELEVANCY.
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Straight Talk Blog: Featured Posts
A little commentary about Instagram…
A little commentary about Instagram... meant for those who are perpetually tagging others for nothing other than driving them to see your post, that has nothing to do with them, but you want them to "Like" it so their name appears (or seems to be approving), and to...
Dad Spotlight: Ted Rubin Author, Social Media Strategist and Father ~ via @DadSpotlight
In this episode we had the chance to interview Ted Rubin who is both an author and father of two. If you don’t know who Ted Rubin is, he is a social marketing strategist, keynote speaker, brand evangelist and acting CMO of Brand Innovators. Also, in March 2009 he...
Have We Lost the Art of Conversation?
Have we lost the art of conversation? Has the digital age with its shortened attention spans and 140 character limits shriveled what was once our primary form of engagement? Do we bypass conversation via social channels, which allows it to happen 24/7 when used to...
Connecting Social to Dollars: How Do You Measure Social Media ROI? @Brandwatch Hangout Recap
I was a panelist on a Google Hangout hosted by Joel Windels of Brandwatch, on Connecting social to dollars: How do you measure social media ROI? It was a powerful discussion with some great talking points, and here are a few highlights: Is it worthwhile to measure the...
CRM starts at home: Don’t drive your talent to the competition ~ via @hybris_software
Today’s job market is recession-weary and hyper-competitive, with a flood of potential employees for every open position. To many employers, it might seem that the odds are stacked in their favor. They can afford to be choosy, demand more and offer less. After all,...
How to Look People in the Eye Digitally and Stories about Seth Godin [audio] ~via @YoursProductly
Show Notes: 5:00: Introduction of Ted Rubin 10:40: You worked with Seth Godin. Share us a bit about your experiences working with Seth? 20:00: What is the secret of your energy and passion? 23:30: What is the concept of Return on Relationship? 31:30: What do you...