by Ted Rubin | May 6, 2011 | Featured, Marketing, Social Media/Marketing
In the past three years, social media has gone from being a novelty, to test and try out, to being serious business. Companies are now coming on board and showing their new opinion of the true business value of social media by opening their budgets and allocating...
by Ted Rubin | Apr 24, 2011 | Featured, Marketing, Social Media/Marketing
I recently wrote about the dangers of disparity between the customer experience in the social media channel and the customer experience in the traditional channel … and the importance of INTEGRATING your brand messages across all channels. We also need to make sure...
by Ted Rubin | Apr 14, 2011 | Featured, Marketing, Social Media/Marketing
In the physical world, when our trusted and valued friends come to visit our house, we often welcome them by saying, “Come in…make yourselves at home!” In the virtual world, do you do the same thing? When customers and prospects visit your online site, do they feel...
by Ted Rubin | Apr 11, 2011 | Featured, Marketing, Social Media/Marketing
Social media marketing to most in the C-suite is still a campaign-based tactic, viewed and managed separately, but it really should be integrated. Social media marketing needs to be woven into the fabric of all marketing channels and strategically managed from a...
by Ted Rubin | Apr 4, 2011 | Featured, Marketing, Social Media/Marketing
Originally posted at ZuberRants Kleenex made waves with its recent “Softness Worth Sharing campaign,” which encouraged people to have FREE Kleenex sample packs sent to friends and family. Earlier this month, a reported 1 million Kleenex packs had been sent on behalf...
