by Ted Rubin | May 11, 2024 | Divorced Dad, Featured, Marketing, Miscellaneous, Social Media/Marketing, Uncategorized
Relationships depend on trust, and the little things matter. Are you accountable? When you give your word, is it ironclad? It’s easy to make promises, and even easier to go back on them. If you want people to rely on you—in business and in life—you need to be...
by Ted Rubin | Mar 24, 2024 | Divorced Dad, Featured, Marketing, Social Media/Marketing, Uncategorized
This quote has taken on some special meaning for me many times in my life… “Call it a clan, call it a network, call it a tribe, call it a family. Whatever you call it, whoever you are, you need one.” ~Jane Howard WE ALL NEED ONE… and Return on Relationship is there...
by Ted Rubin | Jul 30, 2023 | Divorced Dad, Featured, Marketing, Miscellaneous, Social Media/Marketing
From an early age, my Dad instilled in me the value of being a giver. He led by example, always extending a helping hand to our neighbors, fixing things, and offering assistance in any way possible. His acts of kindness were not driven by any expectation of...
by Ted Rubin | Feb 4, 2023 | Featured, Marketing, Social Media/Marketing, Uncategorized
Brand and reputation are two vital components of a company’s image, and are often used interchangeably, but they are actually different concepts. A brand is the personality, values, and promise that a company makes to its customers. It is what the company does...
by Ted Rubin | Nov 6, 2022 | Featured, Marketing, Social Media/Marketing
What does it mean to build a reputation? I’m not talking about brand recognition, or even the quality of the products or services you offer. Those things are important; however, a reputation is something more. It’s the little things… those moments of...