Brand and Reputation

Brand and Reputation

“A Brand is what a business or a person does. A Reputation is what people remember and share.” ~Ted Rubin — A conversation Ted and Jack Monson had with an audience live on LinkedIn.Navigating a #globalpandemic​, a civil rights movement, public safety, an...
Who Decided the Lines?

Who Decided the Lines?

We caught up with Ted Rubin this month and asked him about the theme of this month’s issue, specifically the blurry lines on social media as we blend our personal lives and social connections with our professional passions and the work we do. His response is typically...
What is Your Social ID?

What is Your Social ID?

Brand identification is changing right along with the other shifts social media has brought about. It is no longer as much about the company logo, the colors, or whether we use our middle initial in visual materials or not; it is now about “Social ID”—our voice and...

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