by Ted Rubin | Apr 19, 2019 | Featured, Marketing, Social Media/Marketing
My take on the slew of pitfalls presented by programmatic media buying – and why you should go old school and place your own ads. Programmatic media buying, marketing and advertising is the “algorithmic purchase and sale of advertising space in real time”, and it has...
by Ted Rubin | Apr 12, 2019 | Featured, Marketing, Social Media/Marketing
Ever unsubscribe from a mailing list only to keep getting emails from the brand in question? You’re not alone. It’s actually one of my biggest pet peeves, and here’s why. Isn’t it great when you unsubscribe and start getting more emails? Signing up for any type of...
by Ted Rubin | Mar 18, 2019 | Featured, Marketing, Social Media/Marketing
Instead of laying the blame for poor performance elsewhere, traditional retailers should be looking in the mirror, taking a closer look at their customers, and innovating to best serve those customers… Traditional retailers are failing, and while I know...
by Ted Rubin | Feb 4, 2019 | Featured, Marketing, Social Media/Marketing
Ted Rubin is a leading social marketing strategist, Photofy CMO/Advisor, MC/Host Brand Innovators Summits… Speaker / Author / Provocateur. He is the author of Return on Relationship, How to Look People in the How to Look People in the Eye Digitally and The Age...
by Ted Rubin | Jan 13, 2019 | Featured, Marketing, Social Media/Marketing
This article was posted to Harvard Business Review and seemed to have gotten a lot of play… What Blockchain Could Mean for Marketing. The following is my comment and viewpoint. Unfortunately very few HBR contributors engage commenters… In my opinion...
