by Ted Rubin | Aug 25, 2016 | Featured, Marketing, Social Media/Marketing
If there’s one marketing mantra that will always be true for businesses, it’s “Know Your Customer.” Whether you sell shoes, dry cleaning services, computer software or multi-million-dollar widgets, that’s the one maxim that will never change, no matter what happens to...
by Ted Rubin | Aug 19, 2016 | Featured, Marketing, Social Media/Marketing
They ignore all the brand rules of retail: Sell nothing online. Encourage touching and interacting with products. A lot. (Even scheduling visits to try out their showers in their stores.) Include no technical information for brands and products. Give away free...
by Ted Rubin | Aug 2, 2016 | Featured, Marketing, Social Media/Marketing
A clothing retailer’s ideal customer has a recurring nightmare. They’re in a dressing room with the four-to-six pieces the clerk has allowed, staring at themselves in an unflattering mirror. Not only is the lighting awful (is my skin really that green?), but piece...
by Ted Rubin | Jul 13, 2016 | Featured, Marketing, Social Media/Marketing
Depending on where you get your marketing advice, or if you pay any attention at marketing conferences or just about every marketing newsletter, you might be reading a lot about a newly discovered species called “Millennials.” We’re not sure what planet they came...
by Ted Rubin | Jun 25, 2016 | Featured, Marketing, Social Media/Marketing, Video
In this 3rd episode of the David and Ted Talks video series, social marketing strategist Ted Rubin discusses with David the nemesis every brand needs to overcome, a vital detail every brand needs to know and overcome. THE MEANING OF LIFE OUTSIDE OF THE BOARDROOM In...
