by Ted Rubin | Oct 21, 2019 | Featured, Marketing, Social Media/Marketing
In this interview, Ted shares why many of us get so distracted on social media that we forget about making genuine human connection and relationships and what we can do about it. He also discusses programmatic and the critical things advertisers need to know when...
by Ted Rubin | Oct 17, 2019 | Featured, Marketing, Social Media/Marketing
Coming over a little needy? It’s time your marketing stopped overwhelming the audience on every channel and touchpoint with stories about you, your product and brand, and instead focused on them and their needs. What is engagement? Many brands have one simple answer:...
by Ted Rubin | Oct 6, 2019 | Featured, Marketing, Social Media/Marketing
We are all consumers, so why do we find it so easy to forget what ticks us off as consumers when we design our marketing? Here is some straightforward advice. Given the choice between developing a marketing idea that dazzles fellow marketers but falls flat with...
by Ted Rubin | Sep 23, 2019 | Featured, Marketing, Social Media/Marketing
We live in a culture where the simple act of distraction free thinking has become alien, day dreaming has been replaced with scrolling through a feed on our smart phones and the office is a place for the hustle, not to think – I believe we are missing a trick. Try...
by Ted Rubin | Aug 23, 2019 | Featured, Marketing, Social Media/Marketing
Why matching your product or service with the consumer will always be more effective than hunting your audience like prey. Targeted ads, targeted content, target demographics… We see the word ‘target’ used again and again in marketing. It’s as common as any of a...
