by Ted Rubin | Feb 19, 2023 | Featured, Marketing, Social Media/Marketing
Quality customer service requires a strong plan and a system built to resolve issues efficiently. It’s about looking at challenges constructively and teaching customer service reps (as well as other customer-facing persons in the organization) to do the same, creating...
by Ted Rubin | Nov 26, 2022 | Featured, Marketing, Social Media/Marketing
As a self-proclaimed “relationship” guy, Ted Rubin, speaker, social marketing strategist, and co-author of “Retail Relevancy,” challenges marketers to get back to basics by developing customer relationships. In this episode of Customer Data Perspectives, Ted shares...
by Ted Rubin | Feb 13, 2022 | Featured, Marketing, Social Media/Marketing
Businesses no longer have the luxury of compartmentalizing the customer experience. Consumers have a multitude of ways to engage with a company. For example, by walking into a physical store, browsing a catalogue, visiting a website, using social media, and now…...
by Ted Rubin | Oct 9, 2021 | Featured, Marketing, Social Media/Marketing
It is very, very rare to have your customer’s full attention. No matter how good your marketing is, people are still thinking about the food in the oven, the letter they have to mail, or the game they watched last night. Even when someone comes into your store,...
by Ted Rubin | Apr 4, 2021 | Featured, Marketing, Social Media/Marketing
1. If brands are hoping to stay relevant and keep up with the content creation phenomenon, 2021 needs to be the year of Empowering Employees to Power your Brand. It is plain and simple—employee censorship on social channels is a disaster for brands. We can no longer...
