by Ted Rubin | Aug 12, 2024 | Featured, Marketing, Miscellaneous, Social Media/Marketing, Uncategorized
Return on Relationship (ROR, #RonR) impacts brand success by fostering trust, authenticity, and emotional connections with customers. This leads to increased brand loyalty, higher customer retention, and positive word-of-mouth, ultimately enhancing brand equity and...
by Ted Rubin | Dec 3, 2023 | Featured, Marketing, Social Media/Marketing, Uncategorized
Providing exceptional service is a key factor in setting yourself apart today and always… for you business and personal brands. Whether you’re running a business, working in customer service, pursuing a career in any field… going above and beyond...
by Ted Rubin | Jul 3, 2023 | Featured, Marketing, Miscellaneous, Social Media/Marketing
00:00 Introduction 01:18 The Biggest Challenge? 06:22 Where Could This Go? 12:30 What’s the First Step? 14:53 Wrapping Up Introducing the first episode of “BeenThereDoneThat Where Next” – a groundbreaking series by BeenThereDoneThat, where host...
by Ted Rubin | Jun 29, 2023 | Featured, Marketing, Miscellaneous, Social Media/Marketing
The difference between brand and reputation can be easy to overlook, as many marketing writers use the terms interchangeably. While they share similarities, they are not the same thing, and understanding the difference is important for managing your business’s...
by Ted Rubin | Feb 19, 2023 | Featured, Marketing, Social Media/Marketing
Quality customer service requires a strong plan and a system built to resolve issues efficiently. It’s about looking at challenges constructively and teaching customer service reps (as well as other customer-facing persons in the organization) to do the same, creating...
