by Ted Rubin | May 21, 2023 | Featured, Marketing, Social Media/Marketing, Uncategorized
🌟 Empower your Employees… and they will Power your Brand! 🚀 When it comes to building a successful brand, your employees are your most valuable asset. They are not just cogs in the machine, but rather the driving force behind your company’s growth and...
by Ted Rubin | Oct 16, 2021 | Featured, Marketing, Social Media/Marketing
As my thinking has evolved around the topic of Employee Advocacy, I have come to realize that a “program” is not the best way to proceed. Although the idea is a good one, all too often this becomes like many other programs… stale, ignored, sometimes...
by Ted Rubin | Jan 25, 2018 | Featured, Social Media/Marketing, Uncategorized
It’s plain and simple—employee censorship on social channels is a disaster for brands. We can no longer control the message folks. The social framework is “bigger and stronger” than our puny frameworks. Instead of fighting it every step of the way, USE it to your...
by Ted Rubin | Aug 16, 2017 | Featured, Marketing, Social Media/Marketing, Uncategorized
The difference between your brand and your reputation can be easy to miss because so many marketing writers use the terms interchangeably. The fact that the terms really are similar in many ways does little to help with the confusion. Both concepts have a major...
by Ted Rubin | Jul 14, 2017 | Featured, Marketing, Social Media/Marketing
Who knows your business as well (if not better) than you do? The people who work in your business, of course! And I’m not talking about a sales staff. I’m talking about your nuts-and-bolts employees who know the everyday ins and outs, whether they work with your...
